Recruitment videos are becoming more popular. According to statistics, recruitment agencies report about 800% more engagement with job advert placements that include video.

Interestingly, it is not only job seekers that are becoming more fascinated with recruitment videos. HR professionals and business owners are also coming to terms with the unimaginable power of this option of reaching out and engaging with job candidates.

How to Make Attractive Recruitment Videos Candidates will Actually Watch

If you want to attract the right candidates, you must include video elements that will attract these individuals. Here are some tips to help you create impactful recruitment videos:

• Add crucial information and highlight FAQs so they won’t have to start searching through your website to get the information.
• Develop a good script before making the video. This lets you lay the foundation for your video.
• Be original – show the good and the bad sides to working with your organization. No organization is perfect. For instance, working under pressure, working late, and working out of the station is not all good.
• Add good and quality sound with the right background music.
• Make it short, simple, and punchy.
• Add a call to action.

Are you a business owner looking to drive more engagement on your recruitment ads? Check out these powerful software tools for making recruitment videos.

#1: Doratoon

Are you wondering why we put Doratoon at the top of the list? Well, it is the best choice you can have. With a dedicated template category for recruitment and resume videos, Doratoon offers a seamless platform to create your videos.

It takes a few minutes to use this tool to make a video from scratch. The online animation maker boasts millions of royalty-free animated templates, backgrounds, animated characters, animated scenes, stock footage, and more.

If you are looking for the easiest and most simplified way to create a compelling recruitment video, Doratoon is the perfect tool to use. It lets you make animated videos for free.

That means you do not have to upgrade to the subscription package to make your recruitment videos on the platform. You also do not need any skills or experience to use the tool. You can click here to learn more about what you can use Doratoon to make.

How to Use Doratoon to make Recruitment Videos

Step 1: Sign up for a free Doratoon account on the official website. You need a valid email ID and a unique password to create an account.

Step 2: Log in to your Doratoon account and select your preferred premade template from the library.

Step 3: Use the intuitive editing tool to customize your template. You can import your brand logo and other digital assets to customize the video.

Step 4: Preview the video when you finish and download it to your computer.

Unique Features of Doratoon

Why do we recommend Doratoon? It is super easy to use and comes with numerous features. The animation maker offers everything you need to inspire your creativity when creating a recruitment video. Here are the highlights of the features inherent in Doratoon.

• Over 100 million stock videos and images
• Over 10,000 stock props, including diagrams, charts, illustrations, and more
• Over 10,000 2D and 3D animated background images
• Over 1,000 animated characters with over 8,000 unique facial expressions and actions
• PowerPoint-to-Video conversion
• AI Drawing and AI Dubbing

#2: Blender

This is an open-source animation maker that gives you complete control over your animations. Blender offers users advanced programming features and a command line for modeling, rendering, and making 3D animations.

You can make a professional-looking recruitment video using this software tool. Blender is compatible with different operating systems, including Mac, Windows, and Linux. While it is a powerful tool, it requires some level of animation skills to use it. Some of its features include:

• Extensive Python API for customization and scripting
• Advanced animation & rigging tools
• Exceptional sculpting, modeling, and rendering tools
• Realistic simulation editing tools
• A customizable user interface, shortcuts, and window layout

#3: VistaCreate

Here is another powerful online animation maker for creating engaging recruitment videos. VistaCreate offers more features than the basic animation software tool. It comes with an impressive library of premade templates, animated characters, and objects.

The software lets you create animated recruitment ads in any format. You can incorporate personal images to make eye-catching videos. You will find an extensive library of digital assets that you can explore on the platform. Features of VistaCreate include:

• Over 50 million stock photos and video clips
• Thousands of customizable premade templates
• Seamlessly download in MP4 video format
• Upload personal fonts, animations, and graphics
• Share animated recruitment videos directly to social media.

#4: Animatron Studio

Animatron Studio is a great animated video maker with numerous features. For a start, the software tool offers a large library of pre-animated templates and design elements.

With the assets available on the platform, you can create recruitment video ads, explainer videos, HTML5 banners, and more. Animatron Studio has many customizability options, and you can even customize characters’ expressions and actions.

If you want to create an effective animation video, this is a tool to use. Features of this software include:

• Impressive customizability options
• Real-time collaboration with team members and support for comments
• Import, edit, and place personal graphics and videos
• Thousands of premade characters, objects, and more
• Export to SVG, MP4, and HTML5 formats

#5: Animaker

Last but not least is Animaker. The software tool is popular among educators and business owners desiring to make interactive videos for marketing and presentations.

The animated video maker features an extensive template library and pre-made design elements, including characters, gestures, illustrations, graphs, and more.

You can create any type of video with this software, including recruitment videos. Some of its numerous features include:

• A huge library of pre-animated templates and digital assets
• Professional-level animation features, including Camera In and Out and Curve
• Six unique video styles
• Team management and enterprise features
• Over 200 music tracks and sound effects
• Download in MP4 format
• Upload to Facebook and YouTube directly, and also share the URL

Final Thought

These are five exceptional software tools for creating recruitment videos. These tools are available online and you can access them any time of the day. Of course, you can also check out the Doratoon cartoon video maker app to make your video on the go.

We highly recommend the Doratoon software tool because of its numerous features, ease of use, and versatility. You can check out the tool right away and make your first recruitment video.

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