When it comes to SEO, what is everybody talking about right now? AI-generated content. There are some people that swear this is the best thing that has happened in years. In other words, they have machines that can do their jobs for them. Then, there are others that are valuing the work of expert writers more. They understand the pitfalls of relying on technology for new content.
So, what is the truth? AI tools might be useful for generating ideas and finding out about a topic. However, there are dangers in using AI-generated content and featuring it on your B2B company’s website. We are talking about everything from quality drops to plagiarism. You must be aware of these pitfalls now to avoid things like Google penalties and ranking drops. This guide will assist you in this journey.
What is AI-Generated Content?
If you are unfamiliar with AI-generated content, let’s discuss this topic. Fundamentally, this is text that is created by a machine and not a person. The user will input the topics they are looking to create and can even use keywords to do this. Then, the computer is going to create this content for them.
The content can be almost anything. This can include product descriptions for a business. It can be blog posts and articles. Essentially, it can be any marketing material you can think of. AI-generated content has been hailed as great use of technology. But, you have to be aware that this shortcut is not worth it. Google is very clear that it values quality content, and it is about giving useful information to readers. This is why many B2B companies are still working with SEO agencies to generate new content and optimise their websites. To go down this road, head to https://www.clickslice.co.uk/b2b-seo-agency.ClickSlice offers a B2B SEO service, ensuring an experienced writer creates content. This evades any possible penalties by Google and provides users with what they need.
What are the Risks Associated with AI-Generated Content?
Many B2B companies are under the impression they can save time and money with AI-generated content. However, there are substantial risks involved with doing this that you need to know about.
A Drop in Quality
There is a huge emphasis on quality when it comes to online content. Google demands informative and engaging blog posts and unique and helpful web pages. Anything less than that will not improve your search results rankings. Hence, ensuring quality is pivotal to success.
One of the enticing things about AI-generated content is the ability to create what you need without spending any time on it. However, there is a crucial caveat you have to know. You could be sacrificing the condition of your content, and there can be a drop in quality. After all, a human is not writing the information. This could mean that it does not actually help your ranking at all. It can do the opposite.
A Change in Tone
If you want users to enjoy reading your blog or gain information from your site content, you have to be consistent. In particular, you want to maintain a certain tone when you are talking to your audience. This consistency will mean that clients exploring your website know it is your company. It is all written by the team, and it allows stability and reliability.
Unfortunately, AI-generated content is not always going to sound the same. Changes in tone can occur and mean that your site is all over the place. One blog might feel like an expert writes it. The next one could be basic and non-sophisticated. The real danger is this inconsistency and unpredictability.
Possible Plagiarism
You would need a lot of time to learn how AI-generated content is actually created. So, let’s put this into straightforward terms that are easy to understand. Tools that are used to create content will pull information and materials from similar sources. This is the possibility that plagiarism could occur. Without originality, you are not going to rank highly on search engines.
The last thing B2B companies want is to copy content. To avoid this being a possible problem, you should have a human writer create the content for your site. This avoids the plagiarism aspect that could lead to damaging your ranking. It is never worth the risk, especially when you are trying to make progress with your B2B company.
Missing Authority Opportunities
Every time your website features new content, this is an opportunity to gain authority. You allow other sites to notice you and what you are discussing. As a result, you can gain a backlink, which is going to help with your Google ranking. So, you are not only using keywords but also gaining authority through links.
Unfortunately, the chances of getting backlinks are significantly reduced when you use AI-generated content. Machines are using information that is already featured on the internet. They cannot come up with something new. So, it is unlikely that a website is going to quote and link to you based on readily known information. Hence, you are missing good opportunities to move up on Google.
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