JiggAerobics was pitched on Shark Tank (Season 11) with over $400k valuation in 2019, LaDonte’s JiggAerobics is now worth over $2 Million in 2023.

Introduction

We know that people are lazy enough to not work out, but as soon as the music comes, their body starts moving. LaDonte came up with a unique idea to use dance to get people to move their bodies and burn calories. “Get Lit While You Get Fit,” says LaDonte Lotts from Louisiana.

To promote his dance teaching and promoting business, LaDonte headed to Shark Tank in 2019 to get a strategic partner, investment, and the show’s exposure.

In this article, we will briefly explain LaDonte’s JiggAerobics, how it works, what happened at Shark Tank, and how the business is doing in 2023. At the end of the article, we will take a look at JiggAerobics’ net worth in 2023.

JiggAerobics, Explained – Get Lit While You Get Fit

Inspired by Louisianian dance culture, JiggAerobics is a dancing and exercising masterclass where LaDonte Lotts monetizes his passion and expertise in dance to train people in free-style dancing and improve their well-being.

The name JiggAerobics originates from the southern dance form “Jigging,” a high-energy dancing style mimicking small workouts burning enough calories. As you “Jigg,” you dance, work out, and burn calories, something LaDonte wants you to do.

JiggAerobics – How It Works

JiggAerobics is a subscription-based dancing routine where you can subscribe to their services, and they will then teach you the moves, routines, and different dance techniques to improve your physical and mental health.

Now, JiggAerobics gathers hundreds of people around for fitness and dance sessions.

As Covid-19 hit and the whole world was in lockdown, JiggAerobics saw an opportunity and started offering online sessions to its clients. Now, the business works both ways; online, and on-site sessions with one and only LaDonte Lotts.

About the Founder (LaDonte Lotts)

LaDonte “Mr. GetRight” Lotts started JiggAerobics in 2015 as his passion for dancing and spreading positivity through his princess smile and dance sessions. 

He is now known as an energetic entertainer, social media personality, motivational speaker, businessman, and most importantly, a personal trainer for music, dance, and well-being. 

He created a dance-based fitness program called “JiggAerobics” in 2015. The program combines Louisiana’s energetic dance style, jigging, with LaDonte’s personal dance moves and plyometric exercises.

JiggAerobics Shark Tank Appearance

On Season 11 Episode 20 of Shark Tank, LaDonte Lotts pitched his business idea to the sharks seeking a $50,000 investment for 12% in his dancing business. 

As the sharks like positive people who get straight to the point, LaDonte was one of them. He explained his business model in style as he danced, and then asked the sharks to try jigging to show them how it’s done.

The Sharks’ Reaction to JiggAerobics and Its Business Model

After the dance, the sharks were interested in numbers and how JiggAerobics would make them money. He then revealed that JiggAerobics made over $62,000 in sales in the first year, which is pretty good for someone who just graduated college.

LaDonte explained that he intends to expand his existing business into schools and bigger communities, and he wants to train trainers and provide them with certifications. The sharks, at first, liked his passion for dance, but the business model wasn’t their cup of tea.

As much as the sharks liked his passion for music, dance, and fitness, he left Shark Tank without a deal. For what it’s worth, all the sharks wished him good luck and believed in his success.

Here’s the full breakdown of JiggAerobics’s Shark Tank pitch:

Thanks to the Shark Tank exposure and his extensive social media marketing, LaDonte didn’t let his Shark Tank failure stop him from achieving his goals. The subscription-based dancing company has its own YouTube channel, along with a strong internet presence.

JiggAerobics Net Worth in 2023

In 2023, JiggAerobics expanded its business and has an estimated net worth of $2 million. 

LaDonte has been successful in increasing the annual revenue, and based on previous sales data, they do over $200,000 annually from subscriptions. Lucky for him, he didn’t give up any equity on Shark Tank, so now he owns 100% of his passion and business.

Final Words

In conclusion, JiggAerobics was founded by LaDonte Lotts in 2015 and was pitched on Shark Tank in 2019, where he sought a $50,000 investment for 12% in his dancing business. 

Although he did not secure a deal, JiggAerobics has continued to thrive, offering online and on-site sessions, and expanding into schools and bigger communities. In 2023, JiggAerobics has an estimated net worth of $2 million, and LaDonte owns 100% of his passion and business.

Frequently Asked Questions – FAQs

What is the annual revenue of JiggAerobics?

According to previous sales data, JiggAerobics does over $200,000 in annual revenue. In 2016, he was doing $62,000 (first year of business) and the Shark Tank exposure did help, even though he got no deal.

Who is the founder of JiggAerobics?

LaDonte Lotts is the founder and CEO of JiggAerobics. He Founded JiggAerobics in 2015 and is now training in dance and fitness classes for people all over the United States. “Keep Yo’ Cheese Up,” says LaDonte to those struggling to find happiness in their daily lives. 

Who is LaDonte Lotts?

LaDonte Lotts is a health and wellness community service volunteer who owns JiggAerobics, a subscription-based dance teaching company, and community. He has trained thousands of people and improved their mental and physical health through Jigging.

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