As a direct result of the growth of the Internet, e-commerce is becoming more popular. However, the road ahead is littered with potholes. One such barrier is age verification.
Suppose you own a business that sells age-restricted products such as alcohol or tobacco. In that case, age verification will significantly impact your bottom line.
Age verification procedures are required by law for businesses that sell adult-only content or services online. It protects your business from legal action, ensures that all applicable regulations are followed, and prevents you from losing your merchant account.
What Is An Online Age Verification?
Online age verification refers to any method an online business uses to ensure that only adults view age-restricted content. Users are typically required to provide information only accessible to adults during online age registration, such as their birthdays or social security numbers. User responses are then compared to verified birthdates and other personal information stored in an internal database.
Benefits Of Age Restriction Systems On Your Online Business
Online businesses that care about the safety of their customers and want to protect minors must implement age verification and restriction mechanisms. Although it may appear a frivolous expense, it is very beneficial.
Below are a few of the advantages of age verification.
Improved Customer Satisfaction
Delivering products or services that make customers happy can only result in financial success. By implementing an age verification system, you can confirm that all your customers are of legal purchasing age in your jurisdiction. This results in fewer returns, happier customers, and more money for the app.
Preventing Fraud Or Misuse
Considering the growth of internet businesses and their popularity, cybercriminals are increasingly targeting them. Fraudsters frequently target websites without an age restriction system. Deception allows them to obtain sensitive information such as credit card numbers.
A system of age restriction prevents fraudulent activity by requiring visitors’ dates of birth. If they are under the age of majority, the system will prevent them from entering a contract with you. Using this method, fraudulent behavior at your company can be controlled.
Protect Your Brand
If your company only operates online, you must protect your brand. You can block users under 18 from your website or app to accomplish this. By restricting access, users can avoid inappropriate app content. It also protects the reputation of your brand.
Compliance With Local Laws
Age restriction systems must be in compliance with local regulations. Suppose you have your headquarters in the United States and collect information from children under 13. In that case, the COPPA app applies to you.
Identity verification solutions should be used to avoid legal issues caused by children using your website or app. The COPPA app covers websites aimed at children under the age of 13.
Without COPPA compliance, your website may face serious legal consequences, such as fines and other penalties. Suppose you want to keep your business out of legal hot water. In that case, you should immediately invest in a reliable age verification system.
Increase Trust And Credibility
Using an age verification system increases customers’ confidence and trust in your business, which increases sales. Customers confident that they are not doing business with minors are likely to buy from you. It is critical to remember this when dealing with adult-oriented e-commerce websites.
Improve Conversion Rates
The age verification system can increase conversion rates by ensuring only adults can complete transactions. A customer under 18 may leave your website without purchasing unless denied access.
Identity verification solutions are designed to prevent minors from entering incorrect information more than once. Because age verification systems are designed to avoid fraud, a customer will likely return. Customers will know they can make purchases successfully on your website whenever they visit in the future, which will increase repeat business.
Best Practices For Effective Online Age Verification
Users’ age must be accurately and efficiently verified on online business platforms. Your company’s actions can help protect it from legal liability if they mislead customers. Furthermore, it ensures that your website is well-maintained.
The following are some reliable methods for determining an individual’s age online:
- Provide simple instructions on how to use cookies, how long they are stored, and how users can delete them.
- Ensure that your website includes an easily accessible disclaimer that specifies any age restrictions and other guidelines (e.g., no nudity or violence).
- Users must first complete a CAPTCHA (humans must type the letters in CAPTCHA) (humans must type the letters in CAPTCHA).
- Before purchasing from your online business, customers under 18 should obtain parental permission.
- Use an online age verification tool for accurate age verification over the Internet. Users can check their age and access pornographic content using an online verification tool. Sellers of adult material and age-restricted products may use this.
List Of Industries That Require Age Verification
Software and services for age verification are required in many industries. Here are some of the most common.
Online Gambling: You must be 18 years old to play games at an online casino. Similarly, as required by law, online lottery websites must verify participants’ age before allowing them to purchase tickets.
Banking: Banks use age verification software to verify customers’ identities and prevent fraud. Underage banking can also be controlled with this software.
Online Pharmacies: The customer’s age is verified before an online pharmacy allows an individual to buy prescription drugs online. Occasionally, businesses may require clients to fill out a questionnaire or provide identification before granting access to their goods and services.
Alcohol Industry: Beverage alcohol is subject to some of the world’s strictest regulations. It makes sense because drinking too much alcohol can lead to health problems and even death. Businesses are also highly competitive, constantly seeking new ways to capture customers’ attention.
Conclusion
However, people under the age of 18 may encounter inappropriate content online. The Internet is a great way to reach customers all over the world. To avoid financial loss, ensure your app’s content is age appropriate.
To prevent this, many businesses have implemented an online age verification system. These programs prevent minors from accessing adult content by verifying their age. Choosing an age verification system for your company is critical to ensuring compliance with laws and regulations.
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