Having an online presence is essential for every company, no matter what industry you are in. But, it is particularly important for eCommerce business’s selling products and services over the internet. If your customers are unable to find you, how do you expect to enjoy great sales figures?
Building a strong online presence is about increasing your chances of getting discovered. Customers can find you, and you can build legitimacy on the internet. When you have Google’s trust, customers will be confident in your too. Here are five ways you can improve your eCommerce business’s online presence.
Update Your Website Design
First, let’s start with your website design. How much thought did you put into this when you first created your eCommerce business? Have you improved the design since then? Many business owners are guilty of creating a site and then neglecting it. They want to get something up and running straight away, making it basic and hard to use. This might be why you are not getting customers.
The design has a lot to do with user experience. You need to make sure that customers enjoy coming to your site and can find exactly what you need. Google is also going to like a strategically designed website that is fast-loading and optimised too. Thus, really, take a look at your site and see if you would like it as a customer. If the answer is no, it is time to make some changes. You can check out another eCommerce platform or hire a professional to design a new site.
Optimise Your Site
Next, you need to ask yourself this question. How much time have you dedicated to SEO over the years? If the answer is not much time, you are going to have a lot of hard work to do. Indeed, this is probably the reason why your eCommerce business’s is struggling when it comes to online visibility. This is not something that happens by chance. You have to work on being high up in search results.
Some owners are in a position where they do not know a lot about optimisation. Do you need help with SEO for your eCommerce business? Know that there are professional services you can use if you do not have knowledge of SEO or do not have the time to implement a strategy. Hiring an SEO agency means that an experienced team can examine your site and see how to improve your Google ranking. This can have the effect of boosting your position and creating an online presence. Then, you are more likely to enjoy increased traffic and sales.
Create Quality Content
Perhaps you have taken the necessary steps to update your website’s design, and you have also optimised it for a higher Google ranking. But, do not think that your job here is done. If you really want to enjoy having an online presence and continue to improve your visibility, you have to create quality content. This means creating things like blog posts and guest posts on a regular basis.
Google wants websites to consistently and regularly create high-quality content. So, it is not just a case of optimising the content you already have. You also have to be regularly creating new content on your blogs, as well as new webpages. You will need to create a strategy for your new content. For example, you can get ideas of what to create through keyword research. You can see what your audience is searching for and answer their questions and provide them with information.
Be Active on Social Media
How active are you on social media? Know that many customers consume knowledge on social media nowadays. They are on these platforms every day, and they can even make buying decisions based on what they see on apps. So, this means that if you want to have an online presence, you also need to be active on social media.
Therefore, make a point of posting regularly on social media. If you are using apps like Instagram, know that hashtags are important to reach the right audience. You might want to tag things locally too, in order to reach the local community. Remember that you should make your pages public so that anybody can view them. In addition, ensure that all of your content is shareable so that people can spread your message or tell their friends and family about your brand. Join in with big trends and see if you can go viral.
