UnbuckleMe, the successful product from Shark Tank, is now worth $5M. Learn how two inspiring women revolutionized car unbuckling and achieved financial success.
Seeing the history of Shark Tank, we’ve seen small gadgets always win as long as they solve a specific problem. No matter how tough the market is, if it’s cheap, good enough, and does what it says it does, it will succeed.
One such product that gained significant attention on Shark Tank is Unbuckleme, with the sharks eagerly fighting for a deal. UnbuckleMe allows you to easily and painlessly unbuckle your child from their car seat, impressing the sharks with its effectiveness on Shark Tank.
In this article, we will briefly explain UnbuckleMe’s shark tank appearance, how the business is running after Shark Tank, and how UnbucklMe is doing in 2023. At the end of the article, we will take a calculated look at UnbuckleMe’s net worth in 2023.
UnbuckleMe and How It Works, Explained
UnbuckleMe helps parents, grandparents, and caregivers unbuckle a child’s car seat without hurting their thumbs or breaking their nails.
The tool has a special design that makes it easier to unbuckle the car seat, reducing the force needed by more than half. This makes it useful for people with conditions like arthritis, carpal tunnel, or tendonitis.
Image Source: UnbuckleMe
In short, UnbuckleMe works as an opener to all child car seat buckles and makes it easier to open the seat buckle.
About the Founders Barbara Heilman and Becca Davison
UnbuckleMe was featured in Season 11 Episode 21 of Shark Tank by a grandmother of four (Barbara Heilman) who is also an occupational therapist with thumb arthritis and her daughter (Becca Davison), a certified child passenger safety technician (CPST).
Image Source: Texas Lifestyle Magazine
The Houston-based mother/daughter duo was featured in several magazines including Who I Met Today and Texas Lifestyle Magazine, thanks to their unending success and the Shark Tank exposure.
UnbuckleMe’s Shark Tank Pitch, Explained with Numbers
Now that the mother/daughter pair had successfully launched the product in the market with some good sales, it was time for them to pitch it on Shark Tank, get the investment, and get some sharks on board to help with retail and further market the product.
The mother and the daughter revealed that they had sold over 35,000 units of UnbuckleMe ($400,000 in sales) and they were expecting the number to grow in the future. Becca explained that by the end of 2019, the company would grow by 85% as compared to last year, which is a 5% gain month-to-month. By the end of 2020, she said that UnbuckleMe would make at least $300,000 in sales.
Their Shark Tank pitch was loved by the sharks and all five sharks were eager to get a piece of UnbuckleMe and started offering what they found reasonable.
Here’s the full breakdown of UnbuckleMe’s Shark Tank pitch:
| Product Name | UnbuckleMe |
| Founder | Barbara Heilman & Becca Davison |
| Season/Episode | Season 11 Episode 21 |
| Year | 2019 |
| Seeked Investment | $100,000 |
| Stake Offered | 10% |
| Shark? | Mark Cuban & Lori Greiner |
| Deal | $100,000 for a 20% stake |
| Royalty | None |
| Company Valuation (in 2017) | $500,000 |
| Net Worth (2023) | $5 Million |
Kevin O’Leary was the first one to offer them a deal, and as we all know, he loves perpetuity and royalty deals, and this offer was no different.
Kevin’s Offer – $100,000 for 7% + $1/unit Royalty – REJECTED
The entrepreneurs were reluctant towards giving any equity but Kevin was persistent and he, with guest shark Anne, jointly offered them a deal, with royalty.
Kevin and Anne’s Offer – $100,000 for a 7% stake + 50 cents royalty each
After Becca insisted on not going with a royalty deal, Kevin’s revised deal was to drop the royalty after getting their $100,000 back, but the royalty would remain at 50 cents.
Mark Cuban was cooking something in his mind in the meanwhile. He stood up and talked secretly with Lori and offered them a deal that would change the girls’ minds.
Mark & Lori’s Offer – $100,000 for 20% stake – no royalty – ACCEPTED
After many offers and counteroffers, Mark and Lori won the deal and bought 20% of UnbuckleMe for $100,000 with no royalty.
UnbuckleMe After Shark Tank – Are They Still in Business?
After their business success and the successful Shark Tank deal with two of the richest sharks, Becca and Barbara went on a social media hunt to talk about their experience of creating UnbuckleMe as moms, and scaling their business before and after Shark Tank.
As mentioned earlier, they were featured in many success magazines and many articles were written about their success, which boosted their business, meaning more growth opportunities, hence, more sales.
Mark Cuban and Lori Greiner have helped them scale their business, and all parties concerned are making good money. UnbuckleMe has its website, and the product has over 10,000 reviews on Amazon.
After all this success and good sales numbers, how much UnbuckleMe is making in 2023? This brings us to their projected sales and their net worth. So, let’s talk about that.
UnbuckleMe Net Worth in 2023
After the successful Shark Tank deal and significant business growth, UnbuckleMe’s net worth is estimated at $5 million in 2023. That’s ten times more than what was valuated at Shark Tank in 2019.
Mark Cuban and Lori Greiner had a successful deal with the mother-daughter duo, and all parties concerned are making good money out of their stake and business. It is projected that UnbuckleMe will further expand with more social media ads and make more money in the future.
Final Words
In conclusion, UnbuckleMe is a prime example of how small inventions can make a significant impact in solving everyday problems. Barbara Heilman and Becca Davison revolutionized car unbuckling, making it painless and effortless for parents, grandparents, and caregivers.
Since appearing on Shark Tank, UnbuckleMe has continued to flourish, with a current net worth of $5 million in 2023. UnbuckleMe’s success is a testament to the power of innovation and problem-solving.
Small, simple solutions can have a significant impact on people’s lives, and with the right support and exposure, they can lead to significant financial success.
Frequently Asked Questions – FAQs
What is Unbuckle Worth?
Estimates based on sales and social media following indicate that UnbuckleMe’s value has surpassed $5 million in 2023. This represents a significant increase in net worth since 2019 when it was valued at only $500,000. In just four years, UnbuckleMe has grown tenfold.
What happened to UnbuckleMe after Shark Tank?
After the successful deal with Mark Cuban and Lori Greiner, UnbuckleMe has grown its business and ten-timed its net worth to a whopping $5 million. And for those wondering, the business is still running and generating good cash flow.
Who owns UnbuckleMe?
UnbuckleMe is owned by Barbara Heilman and Becca Davison (mother and daughter). 80% of the business is owned by the mother/daughter duo, while the remaining 20% was bought by Mark Cuban and Lori Greiner for $100,000 on Shark Tank in 2019.
What is the UnbuckleMe product on Shark Tank?
UnbuckleMe is a small plastic tool designed to make it easier to unbuckle a child’s car seat. Becca Davison created the product to help her elderly mother unbuckle her granddaughter’s car seat.
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