Gamers used to be viewed as social misfits in the classroom, dreamers afraid of the real world, and lone rangers who could never quite fit in. However, the outdated preconceptions are no longer relevant; everyone enjoys gaming, including athletes, youngsters, older ladies, and accountants.
With the rise of mobile marketing, augmented reality (AR), and artificial intelligence (AI), our world is quickly turning into a haven for gamers. According to Tech Jury, the gaming market would be valued $257 billion by 2025. The gaming sector has long been a mysterious obstacle that few marketers have been able to overcome. Marketing in the video game business has always been an unexpected and difficult endeavor, taking place in a narrow market where income was inextricably related to the release dates of big titles.
- Up to now, 2.5 billion people worldwide have played games, spanning all age groups.
- How do you capitalize on it and increase the exposure of your own brand in the fiercely competitive gaming sector is the key question facing marketers?
- You’ll quickly realize that gaming influencers hold the key to the solution.
Influencers in Gaming Aren’t Merely Having Fun
It’s no secret that big businesses across all sectors are using influencer marketing to reach a larger audience by capitalizing on social media superstars’ reputations across many channels. A strategic alliance with a key company might propel your product to unprecedented heights.
Social media influencers have the potential to earn thousands of dollars from a single post, and those with significant followings can earn up to $250,000. This is particularly true for gaming influencers on Twitch and YouTube. Check out more details on website.
Despite their parents’ objections, many of the largest figures in the gaming business began as just any other adolescent gamer, staying up late playing till the wee hours of the morning.
Since some people believe that gamers are lethargic and ought to have actual jobs, it was only right that Red Bull, an energy drink, collaborated with Tyler ‘Ninja’ Blevins, arguably the most well-known gaming influencer worldwide, to create a limited edition line of Red Bull Ninja cans. They presumably provide him with the energy to keep winning big from video games.
The most well-known network for influencers in the gaming business, after YouTube, is Twitch. Users may connect a console, computer, or smartphone to the platform and broadcast live footage of themselves while playing games.
There is intense rivalry in addition to a few constant influences like Ninja, Shroud, and PewDiePie. Global audiences and a never-ending competition for dominance make gaming influencers a goldmine of marketing possibilities.
How then can you overcome it?
Five Ways the Gaming Industry Can Utilize Contemporary Marketing
A poll conducted in 2021 found that 227 million Americans played video games, a number that increased in large part as a result of the epidemic.
Connecting with people remains a challenge for many marketers, despite its mainstream use. Yet it’s not as intricate as you may believe. You should make use of what we currently know about contemporary marketing and the post-Covid-19 market rather than searching for novel approaches to captivate consumers.
We may draw comparisons between the expansion of digital marketing in general and the gaming industry’s growth by examining five major factors. Realizing this association makes it much simpler to take use of the game industry’s potential.
1. Everywhere is Mobile-Mad.
Just have a look at these statistics:
- Of all gaming money made worldwide, 51% comes from mobile games. (Go Globe)
- The income generated by the mobile gaming sector surpasses Costa Rica’s GDP. (MediaKix)
- US players between the ages of 18 and 35 spend 48 minutes a day on mobile games. (A Range)
Businesses may target this sizable and actively participating market. Collaborating with a gaming influencer who is relevant to your products and brand may help you generate leads and increase brand recognition fast.
The video game Brawl Stars is the ideal illustration. After announcing the release date, Supercell, the game’s designers, received 5 million registrations thanks to their pre-launch partnership with ten influencers. The game has now received coverage from several more influencers and is currently the most played mobile game on YouTube.
2. The Number of Women Is Growing
Nowadays, it’s just as likely to be an elderly woman than it was to be an acne-prone boy in a basement who played video games.
Currently, girls and women make up 45% of gamers. It’s true that middle-aged women are the biggest smartphone gamers. That’s quite the paradigm change, huh?
This is fantastic news for businesses looking to enter the gaming sector. The vast internet populations of Millennials and Gen Xers present businesses with relationships with individuals who do, in fact, have discretionary cash.
With over a million subscribers on their channel Rose Ellen Dix, the YouTube pair Rose and Rosie discuss lifestyle themes including LGBT concerns and dating advice. They have been successful in using this fan base to advertise their other page, Let’s Play Games, where Rose and Rosie provide their devoted audience with live game exploration and walkthroughs.
While racing games and battle games are popular among male gamers, businesses that cater to women’s interests may find themselves in partnerships with a more diversified clientele.
3. Video Content Is Everything.
The expansion of the gaming sector is closely correlated with the advent of video marketing. More people engage with and are influenced by video material. According to Smart Insights studies, by 2022, video content will make up 82% of global data traffic.
Most gamers on YouTube, Twitch, and other platforms spend more time watching others play than actually playing games, but they still have a great time while they’re watching.
They want to see gaming influencers in action, so they’re not simply observing someone. Gamers may find new games to play, get advice from top influencers, and develop a deeper passion for their biggest preoccupation by following them.
Felix Kjellberg, a Swedish gamer often known as PewDiePie, is the clear leader. Even after he lost a Disney relationship due to some regrettable racist remarks, his 110 million-plus fans still watch his videos.
4. Cloud Computing: The Options Are Endless
Many questioned how Jeff Bezos’ ambitions for global dominance would incorporate Twitch when the gaming platform was purchased by Amazon in 2014 for an astounding $970 million. As the market for cloud computing has grown since then, the solution has become clear.
Bezos made a bold declaration of purpose when he founded Amazon Web Services after purchasing Twitch, but Amazon is by no means an echo chamber. Rival digital behemoths have entered the game, severely upending the Sony PlayStation and Microsoft Xbox-dominated conventional gaming console market.
Both Meta and Microsoft have been working on their cloud gaming services, Facebook Gaming and Project xCloud, respectively.
With the rise of the online gaming business mostly attributed to the worldwide phenomenon that is Fortnite, along with other cross-platform games like Roblox, Animal Crossing, and Battle Royale, cloud gaming has grown to be a massive industry.
A major aspect of an influencer’s work for a gamer is live content streaming. As a result, in the years to come, a number of profitable alliances and campaigns will be made possible by the further expansion of cloud services.
5. Inspirational is Brand Integrity
Social Point Games chose to collaborate with Mark Fischbach, also known as American YouTuber Markiplier, in order to promote their game Monster Legends. Fischbach has a proven track record of utilizing his power for good, having raised thousands of dollars for charitable organizations like Save the Children through a number of livestream projects. He definitely meets the definition of an influencer with more than 30 million members.
Social Point Games made a wise decision in doing this, since the influencer and the business were a great fit. The business recognized the importance of social responsibility in the current day, knowing that almost 90% of consumers will change brands if they feel a brand is associated with charity causes or initiatives. Many were eager to read Fischbach’s assessment of Monster Legends when he revealed he would be contributing $10,000 to the Miracle Foundation charity.
The Key Is Diversification
Because it shattered the mould, Fortnite has become a global phenomenon. In addition to being accessible across all platforms, it tore apart the tried-and-true model of the classic fighting game by focusing on developing a cast of sympathetic, varied characters rather than the usual cast of action heroes loaded with testosterone.
Moves like these have made women fall in love with games all over again, and they have a tonne of strong female gaming influencers to look up to, like iHasCupquake, who has over 2 billion video views, and SSSniperWolf, who has 9 million followers.
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