You hear a lot about getting followers, improving interaction, and developing an aesthetic for Instagram marketing. But what if you want to use Instagram to generate money?
Instagram has grown in popularity as a sales medium for online businesses and e-commerce firms. With new features like product tagging and shopping stories, you have more opportunities than ever to convert your followers into consumers!
However, making sales on Instagram requires more than just exploiting a new feature: you’ll need a strategy, especially with the event around the corner.
The first Is to Make the Switch from A Personal to A Business Instagram Account.
Instagram has introduced a new business profile feature to its platform. Your personal Instagram account can now be converted into a business account, the first step in launching an Instagram marketing campaign. This feature gives you a professional-looking profile and allows you to import your Facebook contact information while keeping Instagram’s shoppable links. It also provides weekly statistics on the number of impressions and clicks on your postings.
You are converting your personal Instagram account to a corporate account just by going into settings and selecting the “Switch to Business Profile” option.
Increase The Number of People Following You
As previously said, you may need to establish a following early on in your business profile. If you don’t take your business seriously, no one will only have a few followers. This is because new business owners must first earn their customers’ confidence before marketing to them. This necessitates the use of appealing postings. Here is a handful of the most effective.
Visually Appealing Photos
Focus on providing a fantastic visual experience for your viewers by uploading exciting material in the form of appealing photographs and utilizing a high-quality, focused image that is roughly 1080 x 1080 pixels because Instagram cannot accept anything more extensive.
Watermarking photographs with your domain name is one of the seo techniques to improve traffic and drive customers to your online business. Users won’t feel pressured to buy from you in this manner, and by crediting your image, your following will know where to learn more about your company. In addition, the picture includes a URL watermark that directs viewers to get additional information. Remember that when you publish an image to Instagram, it is automatically cropped into a square form. So, remember that when you’re choosing a domain name, and then finish up your article with some eye-catching subtitles. Your article will be more valuable if it has a powerful, concise, and intriguing caption.
Use Instagram Advertisements, To Reach Your Target Audience
In 2015, Instagram took things a step further by introducing Instagram advertisements. Marketers rejoiced when they learned that this ad system would allow them to reach the social media platform by one billion monthly users across a wide range of content groups and categories. According to Retail Touchpoints, 72 percent of Instagram users have bought something after seeing it on the platform, ideal for increasing engagement and revenues.
Show Every Perspective of Your Product In A Single Post.
Although online buying is getting more popular, many buyers are cautious about buying products they haven’t tried out before. To alleviate the fears of potential purchasers, it’s vital to show your things from several angles. What is the answer? Carousel postings on Instagram are now a thing! Carousel posts have 1.4 times the reach and 3.1 times the engagement of regular posts. Furthermore, because you may include up to 10 photos or videos in a single post, this post type allows you to promote your products efficiently.
Instagram Posts That Can Be Purchased
In the middle of 2018, Instagram introduced this function. In addition, users may sell straight from their Instagram accounts using the shoppable post function. At the moment, the shopping posts are only visible to a small number of accounts, but Instagram pledges to make the process available to everyone in the coming months.
Viewers may buy things straight from the shopping posts with these shoppable advertisements. To start advertising shoppable posts, link your Facebook business account with Instagram first, then add a product catalog.
Increase Your Reach by Using Hashtags
It’s not enough to post gorgeous photos on Instagram if you want to achieve a specific business goal. Each image must be accompanied by hashtags, just like LinkedIn posts, that are relevant to the images. On Instagram, hashtags assist in the categorizing of various sorts of images and things. Your stuff will be discovered by a more significant number of people and, more specifically, by those interested in your products if you employ the appropriate hashtags. Using inappropriate hashtags or too many of them, on the other hand, may harm your marketing strategy. When you search for a hashtag, such as #artstudio, the top posts containing that hashtag appear on the search engine’s result page.
Use A Convincing Caption
This is your moment to convey a tale and elicit an emotional response from your audience. Take advantage of this chance to communicate your company’s message and update followers about the brand’s ambitions, as well as any successes or milestones you’ve reached along the route.
When creating an Instagram post, draw attention to yourself by asking questions and encouraging followers to respond with a buddy. Some individuals favor brief bursts of text, but instructive paragraphs may also affect them.
Collaborate with Influencers
The majority of e-commerce shops use social influencers for marketing their items on Instagram. They might have anywhere from 1,000 to 100,000 followers. They also charge anywhere from $10 and $1000 for a single campaign. There are thousands of them, each catering to a distinct market. Find a handful relevant to your business, screen them with genuine inquiries, and then hire them to promote your brand.
When your account has a small following, it makes sense to use influencer marketing for advertising your items. This will help disseminate information and provide you with additional opportunities to communicate with others. And, if any of these people liked or followed your post, this may be an excellent method to sell things on Instagram.
Make Sales by Swiping Up on Instagram Stories
Consumers were already used to purchasing on Instagram Stories before the new shopping sticker was released. Brands with over 10,000 followers may post a link to their Instagram Stories and urge their followers to “swipe up” to purchase the item or learn more this convenience by Instagram helps boost your sales.
Instagram stories even help you highlight all your products and inventory each day with a frequent change in products and even help you gain and interact with many new audiences daily.
Organize A Competition/ Give Out Promo Codes.
Increase your conversions and earnings by holding competitions and giveaways, as well as providing discount coupons to your fans. It will help you increase the number of followers and improve your Instagram interaction. Participate in the contest by submitting visual and textual entries. Until your offer is released, you may start with a teaser campaign, such as “Coming soon,” “Sale begins in 2 days,” and so on. Topshop, for example, informed its followers about a promotion that included a gift with every purchase.
Bonus Tip
Responding to the comments on your page is a plus point as it gives the customers confidence in you being a legit company. In addition, interaction on the post keeps the post tending and helps you convince the client more and get him comfortable with the brand or the product. Professionals at all the major software companies like Tekglide.com recommend being interactive on your social media channels.
Final Thoughts
Instagram will become a lot more popular for selling exciting in the future with all of the tools accessible. In addition, Instagram is attempting to monetize IGTV and has promised a complete rollout of shoppable Instagram advertisements. Both of these procedures will assist users, particularly business owners and influencers, in obtaining a higher return on investment from their postings.
