Home Technology How to Check Analytics on TikTok: A Step-by-Step Guide to Understanding Your Performance

How to Check Analytics on TikTok: A Step-by-Step Guide to Understanding Your Performance

by Abdus Subhan
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Last modified on July 18th, 2023 at 7:30 am

TikTok has become one of the most popular social media platforms in recent years, with millions of active users and countless content creators. New content creators often get 10k followers on TikTok from growth service providers. But understanding your analytics is crucial for businesses and individuals looking to grow their presence on TikTok. By analyzing your TikTok analytics, you can gain insights into your performance, track your progress, and optimize your content strategy to reach your goals. In this article, we will provide a step-by-step guide on how to check analytics on TikTok and make the most of the available tools.

Understanding TikTok Analytics

The Process of Checking Analytics in TikTok

Before diving into the process of checking your analytics on TikTok, it is important to understand the metrics that are available. TikTok provides a range of analytics that can be accessed for free, including:

  1. Profile Views: 

The number of times your profile has been viewed.

  1. Follower Count: 

The total number of followers you have on TikTok.

  1. Video Views: 

The number of times your videos have been viewed.

  1. Average Watch Time: 

The average time people spend watching your videos.

  1. Engagement Rate: 

The percentage of people who engage with your videos, including likes, comments, and shares. Audience Demographics: Information about your audience, including their gender, age, and location.

These metrics provide valuable insights into your TikTok performance and can help you understand what content resonates with your audience.

Using Hashtags to Analyze Your TikTok Performance

Hashtags are a crucial component of TikTok. They help users discover your content and can significantly impact your reach and engagement. Therefore, it’s essential to understand how your hashtags are performing and how they’re affecting your content’s visibility.

TikTok provides a hashtag analytics tool that allows you to track the performance of your hashtags. To access hashtag analytics, click on “Analytics” on your profile page and then select “Content.”

From there, you can see the performance of your videos and the hashtags that you’ve used. You can see the number of views, likes, shares, and comments for each video, as well as the hashtags that were used.

How to Check Analytics on TikTok

To access your TikTok analytics free, follow these simple steps:

Step 1: Open the TikTok App

Open the TikTok app on your mobile device and log in to your account.

Step 2: Go to Your Profile

Tap on the “Profile” icon located in the bottom right corner of the screen.

Step 3: Tap on the Three Dots

In the top right corner of your profile page, you will see three dots. Tap on them to access the settings menu.

Step 4: Go to Analytics

From the settings menu, select “Analytics” to access your TikTok analytics dashboard.

Step 5: View Your Metrics

Once you have accessed your analytics dashboard, you can view your metrics for the past 7 or 28 days. You can also switch between the “Overview” and “Content” tabs to view specific video analytics.

Optimizing Your TikTok Content Strategy

Now that you know how to access your TikTok analytics, it’s time to use this information to optimize your content strategy. Here are some tips on how to make the most of your TikTok analytics:

  1. Analyze Your Top-Performing Content: Review your top-performing videos and identify common themes, formats, and elements. This will help you understand what type of content resonates with your audience and inform your content strategy going forward.
  2. Experiment with Different Content Formats: Use your analytics to identify areas where you could improve your performance. For example, if your engagement rate is low, consider experimenting with different video formats, styles, or topics to see what resonates with your audience.
  3. Post at Optimal Times: Analyze your audience demographics and engagement metrics to determine the best times to post your content. This will help you reach your audience when they are most active and engaged.
  4. Collaborate with Other TikTok Creators: Use your analytics to identify other creators with similar audiences and collaborate with them on videos. This can help you reach new audiences and grow your following.


Understanding your TikTok analytics is essential for anyone looking to grow their presence on the platform. By checking your metrics regularly and using this information to optimize your content strategy, you can improve your engagement, reach, and overall performance. With the availability of TikTok analytics for

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