Google has shifted its attention towards user experience since 2018 specially. Being the topmost web search engine, websites are bound to keep its feedback into consideration while optimizing. This has led to many digital reformations like the advent of mobile-friendly web design features and added speed of loading webpages.

In several surveys now, it has been clearly seen that loading speed impacts the conversion rate hugely. Viewers tend to wait for a page to load for an average of 3-5 seconds. Any website that takes more time to load witnesses a huge bounce rate. E-commerce sites, especially, need to be even quicker in their loading time as the potential customers do not like to wait beyond 2 seconds.

What Is A Content Delivery Network?

A Content Delivery Network (CDN) is an iconic solution for the page loading delay and lapse- related problems. It involves several geographically distant servers to store a cached copy of the website or webpage, so that the loading time may decrease because of the distribution of the bulk. These servers are placed at Internet Exchange Points (IXP), which are used as locations for the service providers to exchange and connect online traffic.  You can store HTML, images, videos CSS, audio and JavaScript files in the CDN system for producing the webpage to the viewer in record time.

Role Of Content Delivery Network (CDN) In SEO

Although it might look like two different streams of information and working, CDN places a huge impact on Search Engine Optimization (SEO). Here’s how.

  • Improvement In User Experience (UX)

The whole aim of CDN is to elevate the users’ experience of browsing the website. The web design should allow visitors to seamlessly navigate the site. The loading speed is hugely improved and this reduces the bounce rate- meaning, less customers leave the page because of the slow loading. Because more customers choose to stay and look around, the conversion rate increases and the website ranks better on search results, which is an ideal situation for an online business and brand.

  • In-depth Analysis

CDN servers store information regarding the website, almost all aspects of it. This allows the business ‘caretakers to assess the level of optimization, see what is working for the audience and which keywords are generating the maximum clicks. The analysis also contains information about online traffic on any given day, clicks that a link garnered and the success of mobile responsiveness and loading speed through various metrics.

  • Add-on Security

Security remains an issue with big firms and large-scale brands. The more servers they employ, the better chances of hackers getting to them. But, this strategy can also be used as an advantage for the brand. More servers mean more chances of catching a malicious and silent attack on the website. Nipping it in the bud makes sure that the servers in the rest of the network are safe and protected, leading to a huge save in the loss of data, logistics and finances.

With the upcoming updates from Google this very month, CDN has proved itself to be a front-runner in smart techniques because of its inherent user-service model. For websites that struggle with bulky images and slow-loading content, investing in CDN is not just a smart option, but a wise one too.

Categories: Business

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