It’s indisputable that people prefer to consume content through videos. More and more companies are investing in video marketing strategies, and videos now account for maximum consumer internet traffic. Video consumption is increasing each year, and it’s a great medium to connect with your ideal customers and build stronger and more effective relationships.
Professional Video Marketing and Editing Using an Effective Online Video Maker
While creating videos for your business, you must consider the following points:
Shorten the length of your marketing videos. Unless you have something worth sharing, keep your videos to less than a minute. Even if you have a complex topic or demo, try to limit it to 7 or 8 minutes.
Be genuine and unique. Avoid rigorous scripts and templates for live videos. In many cases, it’s your true self that allows viewers to connect emotionally with you.
Use proper lighting so that viewers can see your face. A useful trick is to stand in front of the window and hold the camera over your eyes so that it faces downwards.
People focus on thumbnails on social platforms and email, and adding an effective thumbnail can be as important as creating the right title. When selecting thumbnails, ensure that the play button does not obscure the image.
Include an SEO-enriched description and a title that explains who you are and why you are contacting the user, along with a CTA asking them to watch the video.
Pay attention to the length of the video. When you send a video by email or message, reveal the length of the video so that potential viewers can understand how long it’ll take and what you expect. This will increase your CTR.
Follow These 8 Tips and Techniques for Effective Video Marketing
1. Start with your ideal audience and improve your video marketing strategy
Having a viral video that everyone loves can be good social evidence, but video marketing strategies and the videos you create are for your business or marketing goals. They should help you achieve one or more goals and must start with the ideal customer. Conduct a survey to fully understand the needs and preferences of your audience. Choose the platform that’s used most frequently to consume the type of video and language they use.
2. Consistently promote your video with branding
Be consistent with digital branding. This makes it easier for others to find you when they watch the videos you share. Determine the brand elements to include in all videos so that viewers will recognize them when they view your video content. These range from simple things like wearing unique clothes that you always wear when shooting, to simple brand logos in the corner, to short brand intros and outros.
3. Choose your video topics
Currently, there is a large amount of video content to attract the ideal customer’s attention. For this reason, it’s important to convey the subject of the video quickly and clearly with a title and description. You need to provide enough information for people to decide whether they should watch your video. Viewers often decide solely based on the title of the video.
If you want your viewers to watch a video of 5 minutes or longer, you need to provide them with an accurate and informative summary. In summary, highlight 2-3 benefits of watching the video, or include important action points if it’s a story. This allows viewers to scan the content as they please. It also helps search engines index video content for relevant searches.
4. Tell a story using your video
Storytelling is essential to the success of video marketing. Viewers often forget the various statistics and numbers you share but remember the funny or inspiring anecdotes that connect with them emotionally. Stories are also one of the best ways to convey complex situations and ideas. Here are some tips on how to incorporate effective storytelling into your videos:
Introduce expertise by sharing customer success stories
Participate in discussions on hot/new topics in the industry by sharing your views on these trends.
Show behind-the-scenes of the process, make your viewers feel like brand insiders or help solve problems using videos with step-by-step guides.
Share exciting or new stories that draw viewers’ attention and ideally evoke positive feelings of associating with your brand.
5. Present social proof
Reviews, introductory texts, and recommendations are very effective for promoting businesses. Simply put, social proof helps people make decisions when they are uncertain, based on the experiences and decisions that others have made in the past. Social proof can also take the form of video likes, votes, views, and comments. Sharing customer reviews and case study videos is also very effective.
6. Optimize video
For users to watch your video, they must first find it. Whenever you optimize video for social media channels, make sure you’re familiar with the latest best practices for each platform. Immediately upload videos, shorten them, balance fine-grained targeting, and track results closely.
Not only do you need to optimize your video for each channel, but you also need to optimize your video for SEO. When creating your video, keep the following tips in mind so that your ideal customer can find them when they search for related topics.
Plan your video keywords as you would for a blog post.
Include keywords in the title and description
Keep the title short and informative.
Include a link to your website
Use tags with various keywords
Work on building natural backlinks to your videos
Use eye-catching, branded, high-quality thumbnails
7. Add a CTA
It’s important to include a specific CTA that you want others to follow after watching your video. Adding a clear and powerful CTA to your video will help you create meaningful interactions with interested viewers. The CTA comes in a variety of formats and can be used for a variety of purposes:
Encourage users to take actions using a various call to actions
Motivate them to follow you on social media channels
Send them to the landing page
Suggest another similar video
Transfer them to another content item
Direct them to your website
Ask them to subscribe to your newsletter and YouTube channel
Offer a free trial, so they can test drive
8. Analyze and track video performance
Tracking and testing are great ways to check which elements are working and which aren’t. The various indicators that can be used to measure success are:
How many times does the video get interactions?
How many unique visitors click the video play button on different platforms?
How long do people watch your videos?
Understand how each platform measures views
Keep in mind that playback speed can be affected by the thumbnail, copy, or size of the video.
How many times have people share your video on social media?
What kind of comments do you receive on your video?
Video marketing allows prospects to get to know you better. Your face, voice, body language, and your surroundings all help create more compelling stories than text-based articles, still images, and/or email. It’s a powerful storytelling content media that can differentiate you from your competitors, especially if you haven’t yet incorporated video marketing into your overall marketing strategy. It can add credibility that is often lacking in other marketing strategies.
For instance, emails with videos have four times the CTR compared to emails without videos. It’s also important to note that video is one of the best ways to establish authority over a topic or niche.