Do you know that influencer marketing is getting huge popularity in the market? As per the Linqia report, approximately 86% of brands and marketers used influencing marketing last year, and 90% of those marketers found influencer marketing effective and the best way to promote products and services.
No matter which industry you belong to, almost all the industries such as health & fitness, eCommerce, food & hospitality, fashion, beauty & makeup, and wellness are opting for the top influencers to promote their products and services.
Talking about the restaurants and cafe chains across the world, most of them are turning towards influential bloggers to reach out to the target audience. Not only this but restaurants also opt to influencers for better customer engagement. Today, top food influencers are known for their creative and thought leadership qualities that make them perfect for bringing in the new audience.
Being a restaurant owner or cafe owner, if you are planning to make your restaurant popular through food bloggers, then don’t overlook these factors when hiring one. These factors will help you out to hire the best and experienced influencer for your hotel or restaurant.
Passion for the Food and Blogging
When you look for the food influencer for your restaurant, passion is the very first thing that you should look for. Though you will find thousands of influencers in the market; however, not all of them are passionate about food and blogging. You can judge them by their presence on social media platforms like Instagram, Twitter, Facebook, TikTok, and any other platform where you want to promote your services.
You can observe their posts, check their content, regularity, response, and overall engagement. If the influencers are passionate, they will surely have good numbers of posts with the best content and engagement. So, don’t overlook this factor when hiring an influencer.
Numbers of Followers & Engagement
It’s true that the total numbers of followers are important to consider at the time of signing an agreement with food influencers, but another most essential thing that one should consider is the overall engagement on his/her posts. Having millions of followers on Instagram, Facebook, Twitter, and TikTok is not the main thing, but the main thing that plays an important role is the overall engagement. It is a must that influencer gets a good response from the followers. Good response in terms of likes, comments, shares, and overall love from the followers or fans. So, before you fall for the total number of followers, make sure you consider the engagement that he/she gets on the shared food pictures.
Content of Shared Posts
Another factor that you as a restaurant or cafe owner should consider is the content of the shared posts. You can observe and review the content that the influencers have written along with the food pictures. Whether the content is engaging or promotional, it must sound like a natural experience sharing.
Moreover, the content must īnclude required details, have correct grammar, and casual language so that the followers can connect and understand what the influencer wants to say. Whether it is about opening a new restaurant, promoting a new menu, dish or anything, it is a must that you hire an experienced food influencer marketer who comprehends your restaurant, its requirements, and comes up with such a strategy that sounds natural promotional.
Your Budget For Promotions and Marketing
Before contacting any food influencer, all you need to do is figure out the budget and how you are going to provide compensation. With the decided budget, you can look for the right influencers to choose from. Generally, if the influencers have more followers, then they will cost you more to work with them.
Let’s take one example, you need to pay around $1000 to $1200 per 100,000 Instagram followers. However, engagement on the post also plays a very essential role. If the followers have both followers and engagement on the post, then paying $1000 to $1200 is worth it. However, if the influencer does not have engagement on the shared posts, then it is not worth paying such a big amount.
In case, if you have decided to work with micro food blog influencers who have less than 10000 followers, then you can expect to pay less. As per the report, it has been found that microbloggers or influencers charge less than $250 per post. Overall, you need to decide your budget in the advance and accordingly, look for the best food influencers to work with.
Local or International Influencers
The last most important factor that one should consider is whether they need local or international influencers for their brand, restaurant, cafe, or hotel. If they have cafes or restaurant chains across the world, then hiring an international influencer is the best option.
But if you have a restaurant in the local area or in the city, then it would be a good choice to hire a local food influencer who can visit your cafe, taste the food, and share the experience with followers. Working with local influencers is quite critical as you need to ensure that you reach the right audience.
Moreover, local influencers will build a long-lasting relationship with you, but you only need to make sure that you choose someone, who has a strong following in your local area, city, and country.
On a Concluding Note
So, these are some of the most important factors that any restaurant and cafe need to consider when it comes to hiring the best food influencers, who can comprehend your needs and provide the best service that you are looking for. Apart from this, if you think that there are some other factors that one should keep in mind, then you can let us know by commenting below. You can also share your feedback and views on this article.
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