Real Estate is a high-competition niche, and creating a good sales reputation is what gives a company an advantage over others. The satisfaction of completing a sale with a satisfied smile on the customer’s face is the ultimate goal of a good property business.

While many property brands focus purely on consumer care until a sale has concluded, there are businesses that go the extra mile. It all really boils down to employing effective Real Estate sales techniques that encourage a sale and offer post-sales conveniences to the homebuyer. 

Caring for a customer post-sale is the deciding factor that transforms a business into a brand – and helps it create a reputation that is hard to compete with. Fortunately, today there are many Real Estate CRM softwares available to assist businesses with creating an efficient post-sales consumer care cycle online. The documentation formalities can be automated, and other queries raised by the customer can be addressed through inbuilt contact options on the consumer portal of a CRM.

Here are a few Real Estate sales tips to give a business a boost with the help of Real Estate CRM features.

Real Estate Selling Tips: Using CRM Features for Maximum Output

Real Estate CRM provide active support in handling post-sales tasks to get more time to focus on getting more business in. A few strategies that help a business make a big splash in sales are as follows.

Tip 1: Leverage CRMs for All Post-Sales Communication With Consumers

It is known that activities like prospecting, data entry, pre-sales, meetings and appointments take up a lot of time in a realtor’s day. Not setting apart any time to keep in touch with existing home buyers affects the brand image adversely. As such, it is important to set up a mechanism where homebuyers can get responses promptly upon raising a query post-sales.

Today, some Real Estate CRMs come equipped with a consumer portal wherein a direct link between the customer, and the business is created through a unified platform. All queries raised get addressed promptly, helping to retain customers in the long run.

Tip 2: Efficient Documentation Formalities Boost Consumer Confidence in a Brand

If there is one thing that upsets a customer, it is waiting for paperwork. Property business usually involves a lot of paperwork to be shuffled around before a sale can truly be closed. If a business can effectively execute this process in lesser time, it works to build confidence in the customer and build a good brand image.

Businesses can make use of automated document creation and sharing functionalities that modern CRMs come equipped with. For example, demand letters can be templatized or customised according to the property being sold and the buyer – ready to be shared at the click of a button. Not only does this save time, but it also works to keep the consumer placated with its promptness.

Tip 3: Consumers Prefer Payment Flexibility

Buying a property isn’t like buying candy – the expenses involved, for some consumers, are once-in-a-lifetime kind of expenses. As such, it comes in handy to have more than one payment fulfilment option supported in a business to conclude a sale. In addition to loans and cheque support, try to include the more modern payment options in the business.

Real Estate CRMs, when chosen carefully, can augment the payment methods with options such as net banking, UPI and more. Some of the good CRM software integrates these payment gateways into the business so well that consumers enjoy the simplified facility of logging into their portal and completing the payment. They also help a business keep track of the payments not made through the portal, making it a breeze to keep track of what the business is owed and by whom.

Tip 4: Property-related Documents Management Efficiency Reflects Professionalism

A survey revealed that most of the consumers want a “professional reputation” realtor. Being professional doesn’t just end at carrying a smooth facade; avoiding chaos inside the office also contributes to professionalism. One way this can be achieved is by being sorted about the bane of the workspaces – scattered files, folders and documents. Employing an efficient CRM solution helps a business in avoiding maintaining paper copies of every document ever created. An online database that is unified and available for recall at the click of a button helps keep the workspace clean and professional.

In fact, employing Real Estate CRMs to ease company workflows is the biggest post-sales tip a business can get. Sell.Do, a CRM solution that comes equipped with all the functionalities discussed above makes post-sales activities seamless both for the realtor and the consumer.

Sell.Do – Sales Convenience, Delivered.

Sell.Do is India’s leading CRM for Real Estate, an end-to-end solution developed for facilitating efficiency in processes. Its post-sales functionalities not only enable automating document verification, collection and storage, but also document creation according to the particulars of a sale. This Real Estate CRM supports automated sales ledgers which is accessible at both ends – the business and the consumer. It helps save time for both parties through bypassing intermediary requests for the same.

All the features discussed above come as an integrated package with this CRM. In addition, it sports a dedicated Broker Module which contains functionalities such as:

  • Creation of personalised websites
  • Property hosting
  • Organic lead generation
  • Lead and inventory management
  • Teamwork and collaborations
  • Performance analytics

With Sell.Do, witness a sales boost like never before. Ease business workflows, acquire efficient processes and always stay in touch with the customer through the holistic features of this Real Estate CRM.


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