Paid advertising is a favourite offering of competitive digital marketing agencies, ads expert services are something that clients look for as it can generate great traffic to their website and uses key platforms to make it happen.
Paid advertising, in simple terms is when advertisers bid to participate in real time actions so their ads can be shown on search engines, platforms or network, and this is known as PPC or Pay-Per-Click advertising.
Let’s look into the process:
Types Of Paid Advertising on The Market
Here are some common types of paid ads used by marketing agencies:
Search Ads
This is probably the most common style of paid advertising, and this is when ads appear at the top and bottom of a search engine results page such as google. These ads are often just text and show up based on the search terms used. Advertisers are only charged when the ad is clicked or seen.
Social Media Ads
Nowadays, after search ads, social media ads are the most common. These ads appear in feeds across these platforms and are created on the platforms to target the users who are just going about their daily lives.
Display Ads
Display ads are still a popular choice and can promote a brand or product through video, image and text. They are often placed on partner websites and can reach people who are already in places associated with the product or service you provide.
Remarketing Ads
These ads are specifically targeted at those people who came to your website but left without making a purchase. These ads help re-engage your potential audience by bringing them back to your website. These ads focus specifically on what the user has previously used and reminds them to complete their purchase.
Shopping Ads
Shopping ads are a great choice for advertisers who sell certain products via e-commerce channels. They allow people to find your products when they search for something similar on google. The ads will show under the search bar and show information that includes the product image, price, name and brand name of the item, letting viewers shop right from the results page.
Unique Benefits of Paid Advertising
Let’s look into some of the benefits clients get when an agency offers paid advertising.
The ads are affordable
For what you get paid advertising is affordable, and as a bonus you can keep track of your spending within the ads campaigns to make sure you don’t overspend and you can even implement budget limits as you go.
The ads are measurable
Paid ads come with metrics and this means you can actually track the performance of the ads to see what is and what is not working in real time.
The ads promote brand awareness
As an agency, promoting your clients’ brands is vital, and paid ads make this easier than ever by featuring your brand name in more eye-catching places such as social media and Google.
Ads target audiences
A good ad campaign needs to target the right audience, by knowing where your target audiences are, paid ads can make it easier to get to them faster and get them engaged sooner.
The ads allow for remarketing
Behavioural remarketing or retargeting is vital to bring back people who have already expressed interest in your brand, and paid ads help you be at the front of a visitor’s mind in order to turn them into paying customers.
The ads make it easier to rank
No matter how big or small your brand is, it takes time to rank organically. So in the meantime use paid ads to get you there from the get-go and make yourself more visible alongside your direct competitors.
Consider Getting Help!
If you know paid ads would be a great way to expand your agency’s business services, but you just don’t have the capacity to handle it right now, implementing white-label marketing might be the best solution for you.
If you think a partner would be a great way to handle the extra load, you should get in touch with Digital White Labels, the global leader in white-label marketing solutions for agencies of all sizes!
Suggested reads: RokBlok’s Rise to a $5 Million Net Worth in 2023
