Banner stands are essential tools for any business promoting its products and services. They grab eyeballs and help on board new customers. Together with custom printed gazebos, these accessories can make all the difference in tradeshows and exhibitions. 

What makes banner stands so popular? How can you promote your brand more effectively with their help? Read on for the answers to these questions.  

The perfect marketing tool

For a marketing tool to be effective, it needs to be:

• Catchy;
• Affordable;
• Portable;
• And customisable. 

Banner stands have all these attributes working for them. Here’s why you need them for your business: 

1. Versatility

Banner stands come in many different shapes, sizes and styles. They can be used in various settings and for many different purposes. 

For instance, 

• Banner stands can promote new products or services, showcase special offers, or provide general information about a business. 
• They can also be used as directional signs to guide customers to a retail outlet or specific areas within a store or event space. 
• When used with custom printed gazebos, they help grab eyeballs at promotional campaigns, exhibitions and outdoor sports events.  

Needless to say, banner stands are a smart investment for businesses that want to get the most out of their advertising budget.

2. Portability 

Banner stands are lightweight and easy to transport. Assembling one is a cakewalk, making these accessories an excellent option for businesses attending tradeshows or other outdoor events. They are also durable and can withstand the wear and tear of frequent travel, making them a wise investment for businesses that are always on the go.

3. A tailor-made accessory for you

You can customise your banner stand to suit your needs, including having it manufactured in custom dimensions and digitally printing your brand logo, graphics and messages. This way, your brand stand can become an effective marketing tool to promote your brand in various indoor and outdoor events. 

Here are a few tips on how to design a perfect brand stand: 

• Ensure that the brand name and logo are visible. 
• Use extensive and clear fonts to print messages.
• Keep your messages short, simple and to the point. 
• Keep the graphics simple to give the overall design a clean and polished look.
• Choose a colour palette that appeals to your average customer.  

4. Affordable

Banner stands are extremely affordable. You don’t have to stretch your budget to own a bunch of them, and the returns you get more than justify their cost. 

Tips to increase the visibility of your banner stand

• Place your banner stand in a high-traffic area for maximum visibility. But make sure it doesn’t obstruct passers-by. 
• The best place to install a banner stand is near the entrance to your store or event space or a prominent trade show or conference location.

Tips for choosing the perfect banner for your business

There are lots of different types of banners available on the market. Choosing what’s best for your business is confusing at times. Here are a few tips to help you choose the correct banner type for your business.

Pull up banners: One of the most popular marketing accessories on the market, pull up banners are regularly used by retail outlets for indoor and outdoor campaigns. They have lightweight aluminium frames and are easy to pack and carry. 

If you are a retailer, consider putting up pull up banners at strategic locations in and around your business space for brand promotion. These accessories are equally effective in tradeshow booths and team tents at sports events. 

Flags: This catchy iteration of the banner has taken the marketing world by storm lately. Flags have a simple construction and come in double-sided or single-sided formats. They grab eyeballs in outdoor events with funky colours and graphics, increasing brand visibility immensely.   

Pop up banners: Made entirely out of PVC, these lightweight and purposeful accessories tick all the boxes for effective brand promotion. You can use them anywhere, from indoor retail spaces to outdoor venues. Coupled with custom marquees and gazebos, properly designed pop up banners can help drive serious traffic to brand stands in exhibitions. 

Marquee banners: These accessories complement custom printed gazebos in various outdoor events. With careful planning and designing, you can use your marquee banner to announce offers or promote your brand. 

In conclusion, banner stands are an innovative and effective way to promote your brand and products. They are portable, versatile, and customisable, making them assets to businesses of all types. Whether attending a tradeshow, conference, or other event or simply looking to create a professional display in your store or office, banner stands can serve as excellent marketing tools. With the tips mentioned in this article, you can create a striking banner stand to stand out from the competition and attract new customers.