Think about waking up to a ranking report that has significantly decreased. If your company or business suddenly finds itself outside the top 10 or top 50 after working so hard to get there, it would be a nightmare for anyone. However, you don’t need to worry or panic. This is a common occurrence, so it needs to be handled gracefully. Here, we offer some SEO advice to help you identify the causes of the decline in rankings and figure out how to remedy them.
Why did you lose a ranking?
The good news is that you are still listed in the search results, but your page may have recently vanished from the index of the search engine.
The search engine-related manual penalty
- The manual penalty will be applied if a Google reviewer finds that a page on your website violates Google’s Webmaster Quality Guidelines.
- Google imposes manual penalties for a variety of reasons, including:
- The website was compromised or it has user-generated spam on it.
- If your website contains subpar content, artificial backlinks, or hidden (cloaking) content.
If you notice a significant drop in your site’s rankings over night, contact Google for advice and look for any problems that might have affected both your entire site and a single page or subdomain. What you ought to do is:
- Determine precisely what had an impact on your website.
- If the problem is on-site, we can quickly calculate the risk by using the right technologies.
Google updates its algorithms
Google algorithms can have an impact on your website’s ranking in one of two ways: either a newly introduced algorithm or an update to an existing algorithm. Over 200 factors are taken into account by each algorithm Google search has introduced to rank websites.
The Google Penguin and Panda algorithms, which are updated more frequently and are an important component of the main search engine algorithms, must be closely monitored.
Along with checking for updates, you should reevaluate your keyword strategy, search objectives, build quality links, and focus on creating a useful user experience.
Keep a close eye on search engine news to see whether other websites have encountered the same problem.
On Google, rivals perform better than you
Although you are acting correctly, if another site outranks you, your site’s ranking may suffer. Verify your competitors’ Google rankings, which may have recently improved, leading to a sharp decline in yours.
Investigate your competitors’ recent activities by setting aside some time. Using the Rank Tracker SERP history, contrast your ranking with that of your rivals.
If you examine the past and notice that you once held a number of positions that have been taken by your rivals, you must carefully investigate the changes and think about making some significant changes to your website.
- Consider it a temporary change that might soon go away if the adjustments are minor and related to several moves or new sites.
- Use SEO competitor analysis to determine how your rival outperforms you—whether it’s through the use of numerous keywords, technical optimization, or an increase in the quantity and quality of backlinks.
- Competitors might be changing HTML tags, descriptions, titles, or headlines, optimizing their content and keyword usage, or updating their web pages.
- By conducting both on-page and off-page audits, you can compare their websites to your own and take inspiration from them.
- Adapt your strategy as necessary.
Missing backlinks
Losing an existing, high-quality backlink can affect your site’s rankings and cause it to perform slowly. Without backlinks, 91% of websites receive no organic traffic from Google. To determine the status of your backlinks that may have contributed to the issue, check the Lost Backlink History. Check the date of last discovery to see the status of the lost backlink. You can then get in touch with your webmaster or check for updates on the topic on social media to resolve this issue right away.
Website updates
Your ranking may be impacted if you make significant changes to your website, such as CMS changes, a total redesign, or a switch to HTTPS. Small errors can have a significant negative impact on SEO performance.
- To verify your suspicion, check the website modification dates and the Google Search Console.
- To find out if there have been any problems with your website since the changes were made, look through error reports and warnings.
- Check to see if the site is giving you an error both before and after you make in-place changes.
Fortunately, you can resolve these problems because Google can help you identify redirect chains, crawling and indexing problems, HTTPS problems, and other technical problems that might arise as a result of website changes.
It’s possible to alter your query’s intent.
You might need to put some time and effort into analyzing the needs of your audience in order to resolve this problem.
- Starting with your schema markup, title, and meta description can help you check the efficacy of your A/B testing. PPC is also a good CTR hack.
- Examine any changes to Google Ads and how they affect your CTR. Allow your organic listings to benefit from those insights.
- Observe trends in your optimization efforts and make a note of the strategies that are most effective for your website.
Conclusion
It’s common to see a decline in your site’s rankings in the dynamic world of SEO. Just don’t ignore it; instead, find out what might be causing the drop and deal with the problems. The track monitoring can be adjusted to your website’s content and technological setup. By utilizing the aforementioned advice and trying out these strategies, you should be able to quickly recover from the ranking decline. Simply keep an excellent website that users enjoy and keep an eye on your rankings.
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