Waging war on coupon code sites is not a solution in itself, nor is it to stop making discount codes, since the need exists in one way or another. On the other hand, here are some very simple tips to optimize this couponing lever:
# 1 Display your own promotional codes on a dedicated page of your site!
Who has the most legitimacy to refer to their own brand with their own promo codes? You! Many e-merchants have adopted this approach, and have created a page called “Coupon codes”, in which they list the valid discount codes. Some e-merchants display this page as a footer on their site (therefore easily accessible by buyers connected to your site), but the little trick of other e-merchants is not to have it officially appear on their site, however the page is visible on search engines when it is searched!
# 2 Display valid coupons directly in your shopping cart
We were previously talking about the effect of the empty promo code field, some e-merchants have decided to add below the basket, just after the “Promo code” field, the reduction code (s) valid for this order. This principle is interesting since you facilitate the process of your Internet user, and prevent him from going out of the process to look elsewhere. In addition, you send a strong message, simply indicating that you are making use of your regatta discount code to everyone, without distinction. However, it should be noted that the long-term marketing effect can be dangerous, since you will get your customers (especially loyal buyers) used to having a promotional code to validate their order. He could thus postpone his purchase for a few days / weeks to wait for the famous promo code.
# 3 Choose incentive discount codes to increase the value of your average cart
So that the coupons are really the winner, for the e-merchant and the consumer, a very simple idea consists in making only coupon codes with minimum purchase. However, it is important to take your average basket into account, so as not to frustrate your Internet users. Example: your average basket is 75 euros. You want to offer a 5% discount, in this case, encourage your customers to increase the number of products in their order to reach a certain threshold (85 euros for example), which will give a minimum order, discount deducted, of 80, 75 euros.
# 4 simply stop the discount codes
If you buy regularly from promo searcher or even Amazon. How many times have you managed to find / use a promotion code on these sites? The majority of e-commerce leaders understood. this use of the regatta discount code could detrimental in the long term, and preferred to make an effort on prices upstream. They also have the advantage, through their history, of having created a lasting bond of trust with their consumers. Which also allows them to avoid this race for the promo code.
This decision can easily taken. If your e-commerce site has: niche positioning, significant notoriety in its sector, very competitive prices, quality customer service … These are all factors that are well worth the luxury of doing without. A rebate coupon. However, this must be qualify according to your type of clientele. For example, in the clothing sector, the culture of the reduction code dates from the era of paper catalogs. It is so deeply rooted in consumption habits that will be difficult to do without.
What if online consumers prefer to buy without a promo code. But enjoy a perfect shopping experience (competitive price, flawless customer service, quality delivery, etc.)? It would be interesting to conduct this study on a representative panel of online consumers. Or why not on your customers directly, before deciding which strategy to adopt.
