If you’re hosting your website on WordPress and looking for ways to bring in more traffic, you are at the right place. It can be quite difficult to understand the different factors involved in a website’s search engine result page (SERP) rankings. But, if you are serious about getting more traffic and bringing in more website visitors, you need to take WordPress SEO seriously. But, how do you even get started with WordPress SEO and what are the different steps to perform? Check out the article below to start implementing SEO strategies on your WordPress website. It has been curated by the top WordPress SEO expert agency in the industry and will help you decide on a strategy.
Why Do Businesses Focus On WordPress And Build Websites Using It?
WordPress is popular for the ease it offers to businesses and customers looking to design and develop websites. With numerous plugins available, it is easy to add numerous features and functionalities to one’s website without much coding. Another great advantage of WordPress is that it is SEO-friendly and makes it easier for businesses to implement SEO for WordPress and ensure better SERP rankings.
Every business is not a WordPress SEO expert but does want to reap the benefits of a high SERP ranking. This is why they invest in WordPress SEO services and outsource expert advice to boost their SERP rankings. To help you get started with WordPress SEO, we have curated a few WordPress SEO expert tips in the upcoming section.
Actionable WordPress SEO Steps – Curated by A WordPress SEO Expert Agency
In the following section, we list some WordPress SEO expert tips that you can implement to see an increase in your website’s SERP rankings.
1. Choose An SEO-Friendly WordPress Theme
When you install WordPress to set up your business website, you will see that the platform has a default theme. It is important you explore the numerous themes and styles WordPress offers to choose something that fits your brand identity. Whatever theme you choose, ensure that it is lightweight and has a fast loading speed. This is because, in WordPress SEO, your website’s performance often plays a critical role. To check the loading speed of the theme, just find the demo site of the theme on its official website and paste the URL into Google Page Insights. After running the tool, if the score is above 90, your theme is lightweight and has a high-performance spe
2. Ensure That Your WordPress Website Is Indexable
Google indexes all web pages available to rank them on the relevant SERPs. This is why it is important to check that your WordPress website is indexable. To do so, navigate to settings and click on Reading to find the settings related to your site visibility. Find the “search engine visibility” section at the bottom and ensure that the box is unchecked. Please note that while your site is being developed, you can check this box.
3. Enable SEO-Friendly Permalinks
Descriptive website permalinks help Google and the website’s users better understand what the website is about. WordPress default permalink structure is quite plain which is why you must choose the format to be used in WordPress settings. Simply navigate to the “Permalinks” section in Settings and click on “Post Name” to ensure implementing SEO-friendly permalinks on your website.
4. Properly Utilize WordPress Categories and Tags
WordPress allows businesses to sort blog posts into categories and tags which makes it easy to manage all website content. This also allows search engines to understand the website structure and content along with helping users better find what they’re looking for. The difference between the two terms is that categories are meant for a broad categorization of posts, whereas tags refer to the more specific keywords used.
5. Ensure Utilization of Internal Linking
To rank web pages, search engines assign each of them with a score which is often kept a secret. But, the best way for a website to establish authority is via link-building. This simply means that it is always a wise decision to link blog posts, pages, and other website content together. We recommend utilizing internal linking wherever possible to help improve the website’s SEO score, total views, and the overall time users can spend on the site.
Conclusion
WordPress SEO can be really beneficial in helping achieve a better SERP ranking which in turn can bring numerous business benefits. We hope this above article curated by the industry’s top WordPress SEO expert agency helped you get a head start.
If you are looking for more tips from SEO experts and need help to boost your WordPress site’s SEO rankings, we recommend getting in touch with Obelisk Infotech, one of the best SEO company in India. With years of experience, they are experts in WordPress SEO. Get in touch with our team of experts and take a step towards discussing how our WordPress SEO services can help your website.