Did you know that native advertising on the Ad Nativia platform is one of the cheapest and most effective forms of marketing? It’s particularly successful in the promotion of Beauty & Health products.
Let me prove it to you! We will analyze the native advertising strategy used by a well-known brand – Provillus, an anti-hair loss supplement.
Their goal was to attract the target audience, mostly men who are at risk of baldness. The best way to attract such a target group was to launch a campaign on the Ad Nativia platform.
How did Provillus manage to reach new buyers and in what way did it show its ad to the very users who are currently facing the problem of hair loss? How did the brand marketing team manage not to spend a fortune on the campaign?
We will explain the whole procedure to you step by step.
Creating an anti-hair loss brand campaign
The Provillus marketing team created several campaigns on the Ad Nativia platform. Those campaigns later appeared on Ad Nativia publishers’ websites, that is, on hundreds of popular blogs and portals. They didn’t look like usual banners, but like another useful article on the website they’re on.
Here’s how they created the campaign.
First, they chose an enticing title and image, which will attract their target group of consumers – people who have a problem with hair loss. The picture and the title clearly associate that the problem of hair loss is solvable and will easily attract users with the same problem.
The good thing about native advertising is that you don’t pay for views, only for clicks on the ad. So if someone has shiny and bouncy hair like Samson, this product is not for them. Such a user will only take a look at the advertisement (you do not pay for that view) and continue searching the site.
However, if there is someone with a hair loss problem, he will be interested in the ad, so he can find out how to solve the issue. Such a user will be happy to click on an ad.
Let’s continue with the analysis of Step 1 of creating a campaign.
In addition to the image and title, it is necessary to insert a link to the site to which we want to bring our users. The Provillus marketing team made a very smart move here. They didn’t take users directly to the sale page because the users would immediately know that it was an ad. Instead, they brought visitors to the sales text, i.e. the pre-landing page.
So, every time a user clicks on their ad, they are taken to the sales text and thus get the impression that they are reading a helpful article on how to solve hair loss problems. In this case, it is about one user’s positive experience with the Provillus supplement.
At the end of the article, there is a clear call to action, i.e. a CTA button. Any user who wants to make a purchase will click on the CTA and be transferred to the sales page. Genius, isn’t it?
This is the biggest secret of native advertising, which hardly anyone will tell to you. Those who know it have a huge ROI. At no point does the campaign seem like a boring advertisement, but rather like a warm recommendation and advice for solving problems.
Other steps
Step 1 is the most important and you will spend the most time on choosing the image and title, as well as on creating the pre-landing page. If you don’t know how to create a pre-landing page or write a sales copy, Ad Nativia’s copywriting team will help you, so you don’t have to worry.
Let’s see how the Provillus marketing team completed the other steps.
This product is selling in several countries around the world, but this time we were doing a campaign for the US market, so we marked that country in Step 2.
Steps 3, 4, 5, 6, and 7 were skipped this time, although… the Provillus marketing team could have freely marked Steps 3 (interests) and 4 (portals). Since Provillu’s target audience are men, they could choose some websites that are visited mostly by a male audience, such as auto-moto or men’s sites.
However, the Provillus team claims that often ladies buy such products for their partners who, according to statistics, are too lazy to take care of their look, so they wanted to cover the entire audience.
Advertising prices
In Step 8, they just defined the total advertising budget and click prices. Suggested click prices can be seen in the Ad Nativia price list, but you don’t have to stick to them. The Provillus team decided to put 0.054€ for TOP traffic, 0.045€ for Medium, and 0.036€ for Low. Their total budget is 100€. You can optionally add a daily budget if you want your investment to be spent more evenly or if you just want to test the campaign.
You can agree that these are the cheapest advertising prices on the US market.
After Ad Nativia operators approved the campaign, it appeared on hundreds of publisher sites. The Provillus marketing team claims that this is their most successful campaign ever and they have continued with this form of advertising.
Conclusion
Marketing experts claim that it’s very hard to attract the audience’s attention today because the Internet is overcrowded with content. The Provillus ad wasn’t cheesy and boring. It managed to attract attention, promising a solution to a problem. Then the customers were slowly moved through the sales funnel until they were warmed up to buy the supplement.
You too can achieve such good results with your product or service.
Click here to register for free on Ad Nativia platform and start boosting your business today!
It’s the unique opportunity to increase your sale for a much smaller investments. The only question is – are you ready to make the next step?