Make your marketing and message more effective, build trust and usefulness, and get rid of as many barriers as you can in the conversion process to get a higher conversion rate.
There are big differences that little changes can make. The same people who visit your website or open your mail will send you 50% more leads if you raise your conversion rate from 2% to 3%.
For local marketing on all platforms, this guide shows you tried-and-true ways to gradually increase results, like we need to focus on direct mail conversion rates while employing direct mail marketing.
To reach your big goals, you need to pay attention and work hard.
Define Conversion Rates and Goals
When someone sees your ad and calls, visits, or buys, that’s a local marketing conversion. Conversion rate is the percentage of people who see an ad who do what you want them to do.
This means that out of every 1,000 people who see your ad, 50 will call your business.
With goals, you can see how many people are buying and improve your marketing. Most of the time, local businesses want to do:
- Phone calls
- Inquiries or contact form submissions
- Website visits
- App downloads
- Customer signups
- Purchases/revenue
- Appointments scheduled
- Foot traffic to physical location
Keep an eye on the number of conversions for each marketing platform to figure out where to put your money to get the best results.
Use Direct Mail
Getting new customers through postcard mailings for small businesses in your area is a genuine way to get leads and definite conversions.
[Direct mail works better than internet marketing because it’s more personal and true.]
This approach of mailing, on the other hand, lets you use style, paper size, die cuts, and personalization in new ways. People are more likely to read your letter if you give them something new to think about.
People are four to five times more likely to respond to direct mail than digital ads. Discounts, coupons, and deals sent through direct mail get people to act, which leads to more conversions.
Measure Current Conversion Rates
Local companies can improve their marketing by keeping track of turn rates. Discovering your starting conversion rates helps you find problems and areas for growth.
Say every day, 100 people visit your website, and 5 of them buy something. There are 5% conversions. If you make changes to your website and suddenly, 8 people buy from you in a week, your conversion rate goes up to 8%. Your old conversion rate is needed to see if the changes you made improved performance.
Calculate exchange rates correctly:
- Tracking things like website visits, phone calls, in-store traffic, purchases, sales, email list signups, downloads, and other conversions can be done with analytics. Google Analytics provides statistical information about websites.
- A daily, weekly, or monthly report can be made on changes. Consider results over several days.
- Subtract changes from traffic to get conversion rates. Number of purchases made by site visitors.
- Looking at conversion rates by source, like paid ads, email marketing, organic visitors, etc.
- Target sites or ads that don’t convert well.
- Watch how changes affect exchange rates.
There is a payoff for keeping track of and measuring exchange rates. Using data to make marketing choices and show how to increase your rate of return (ROI). Monitoring gives you information.
Drive Traffic from Online Ads
The best way to get more viewers and sales on the internet is to use targeted marketing. You don’t have to write ads that everyone in your area sees. Instead, you can make your ads appear only to people who are specifically looking for businesses like yours or in your area.
You can make Google ads that only show up when someone puts in your city’s name and the words or phrases that describe your business. This makes your ads visible to people who want what you’re offering.
Leverage Social Media
A lot of people use Facebook, Instagram, and Twitter, so you may be able to reach a lot of people in your area.
- On the social media pages for your business, post pictures, videos, and news about events. It gets people to follow it.
- Invite people who follow you on social media only. Only on Facebook, get a coupon or discount. This gets more people to follow and participate.
- Give your latest products. Followers in the same area are more likely to use feed offers.
- Pay for ads that show your content and deals in your area. Ads on Facebook and Instagram are based on people’s interests and where they are.
- Put buttons for sharing on websites and emails. This makes it easier to share information and market deals.
- Social media contests and free stuff. Fun ads get more people to buy and interact with them.
- You can listen to business chatter with social listening. Quickly answer comments.
If you target neighbors on social media, you might get more local sales. For sales, local businesses should put social media marketing at the top of their list.
Offer Promotions and Deals
Deals that aren’t available anywhere else boost customer motivation and conversion rates. Customers who buy, sign up for your email list, tell their friends about your business, or do other things may get free stuff or discounts.
People who sign up for your email list get 10% off their first order. Give 20% off any service to current customers who get their friends to buy it. “50% off this week only!” sales are exciting and need to happen right away.
Events at school, in the neighborhood, or around holidays are great times to advertise. Give discounts to a child’s teacher or accountant during back-to-school or tax season.
Choosing between acquisition and retention incentives should be based on the total value of a new client. Not only discounts, but also value and perks.
Conclusion
Increasing conversion rates takes time, but it’s worth it in the end. Your present rates give you a starting point to raise them.
Aim for steady gains. Try different business methods and keep doing the ones that work. Following through on changes is now the most important step.
If you know about your sales funnel and rates, they will go up.