Snapchat and Microsoft have joined forces to integrate advertisements into their AI feature known as My AI. This chatbot was introduced to a broader user audience on Snapchat earlier this year. In May, the company revealed its intentions to test Sponsored Links in My AI. These links would be suggested in conjunction with the user’s interactions with the AI assistant. For example, if a user asks for store recommendations, My AI might suggest a link sponsored by a local store or a related application. Likewise, if a user is seeking vacation advice, My AI could provide a link from an airline or hotel.
Snapchat and Microsoft have partnered to enhance link suggestions within the AI feature. Microsoft announced this collaboration at a recent advertiser event. Through the integration of Microsoft Advertising’s Ads for Chat API, Snap’s Sponsored Links will provide users with relevant connections based on their conversations. Advertisers can now engage potential customers at the exact moment they express interest. This functionality will be available to Microsoft Advertising clients in the US and various other markets.
Introduction of Snapchat’s My AI
Snapchat launched My AI, an AI-driven chatbot, to its extensive user base of over 750 million monthly Snapchatters in April. Since its introduction, My AI has facilitated over 10 billion messages exchanged by more than 150 million individuals. It has also solidified its position as one of the most widely utilized consumer chatbots. The widespread embrace of conversational AI in the community is remarkable. Note that millions of people are using My AI for useful advice. They are also using it to delve into their passions spanning categories such as food, beauty, fitness, shopping, and beyond.
Note that Snapchat has initiated testing Sponsored Links in My AI. They are aiming to provide Snapchatters with pertinent content and experiences from specific partners. Through a collaboration with Microsoft Advertising, these Sponsored Links will be seamlessly integrated within My AI. Powered by Microsoft Advertising’s Ads for Chat API, these links will connect users with partners that match their ongoing conversation. This collaboration empowers partners to engage with Snapchatters precisely when they display potential interest.
Customers of Microsoft Advertising in the United States
Clients of Microsoft Advertising in the US and specific markets can seamlessly engage with Snapchatters through My AI, effortlessly offering relevant links related to the ongoing conversation. Note that Snap is still in the initial phases of testing. However, they are aiming to guarantee the development of thoughtful and valuable experiences for their user base. Collaborating with various partners, the company is actively working on enhancing My AI to benefit both its community and business.
Final Words
In this exciting venture, Snapchat has joined forces with tech giant Microsoft to elevate the user experience on My AI. The collaboration aims to seamlessly integrate advertisements into My AI. It will enhance its functionality while ensuring users receive relevant and contextual suggestions during their interactions. By leveraging Microsoft Advertising’s Ads for Chat API, this partnership introduces Sponsored Links. Note that it is a feature that strategically connects users with advertisers in line with their ongoing conversations.
This development marks a significant step forward, showcasing Snapchat’s commitment to continually enhance its platform and provide users with a more engaging and personalized chatbot experience. As both companies strive to adapt and innovate in the dynamic tech landscape, users can anticipate a more interactive and informative My AI, where advertising complements their inquiries and enriches their interactions. The future undoubtedly holds promise as this collaboration evolves to reshape the way we engage with AI-powered chatbots.
