TikTok started getting all the hype back in 2016. It initially rose its fame as a lip-synching and dancing video platform. But after the name change from musically to TikTok in 2017, the growth it had was tremendous. It made people worldwide go awestruck. So, considering its popularity, many people started establishing their presence on this platform. This led to the new evolution of brands using TikTok and its features like paid ads for different purposes. The purposes vary from marketing their product or services to creating brand awareness.
If you are still thinking about starting your journey on TikTok, it is time to take some action. Get started on this platform to accomplish all your goals and objectives quickly. Especially the options like paid ads, duets, stickers, filters, and endless scrolling will be great opportunities to enhance your growth. You can also buy tiktok likes to reach great heights on TikTok effortlessly. So what are you waiting for? Let us get started. We have gathered a few reasons why you should use this platform and paid ads to develop your journey on TikTok.
What Is TikTok Ads?
If you need to learn what TikTok and paid ads are, here is a short explanation for your understanding. TikTok is one of the most popular social media platforms. It allows users to create, watch and share short videos. It is an outlet where people can express themselves and their perspectives without restrictions.
Now coming to TikTok ads! This is a paid feature that users with only a business account can utilize. Using this feature, you can display ads to a specific audience group. Isn’t that amazing? Because in traditional modes of marketing, it was challenging for brands to find whether their ad reached their potential audiences or not. Whereas with TikTok paid ads, you can choose your audiences based on age, gender, locality, and several other factors. If you want to know more about TikTok ads, take a look at the points below.
Functioning of TikTok Ads
By now, you would’ve understood what TikTok ads are and how brands can leverage them. Using these ads, a brand can become popular in no time. Also, you can make use of options like Tikviral to enhance your popularity on TikTok instantly. However, now it is time to see some essential functions of this feature for better understanding.
1. Types of TikTok Ads
The goals and objectives differ for every company. So a user can choose the type of TikTok ads based on their needs. The most popular TikTok ad types are the following.
- TopView ads
- In-feed ads
- Branded hashtags
- Brand takeovers
- Branded effects
2. Upgrade To a Business Account
The first and foremost step you have to do is create or switch your account. Yes, you must upgrade your account from a personal account to a business one. Else create a new business account. Because users can opt for TikTok ads only with business accounts.
3. Create Campaigns
The next step will be describing your business and creating a new campaign. Furthermore, you will be asked to choose your business objectives, such as traffic, conversion, and app installation. Then give your campaign a name and set a budget.
4. Create an Ad Group
While creating your ad group, you will have to fill in various factors. Such as ad placement, target audience, delivery, creative type, etc.
5. Create Your TikTok Ad
Either you can upload a video or an image from your library or record a new one. After completing it, you will have the option to preview it. Through this, you can see how it will appear to TikTok users. At last, add a Call To Action button and finish setting up your ad.
Why Is TikTok Ad a Must for Your Brand?
1. Expose Your Content to New Audiences
By creating a TikTok ad, you get a lot of exposure. For example, these ads are seen by your non-followers. So you will get a lot of new followers. Which will eventually lead to an increased conversion rate. If you want to improve your conversions more effectively, you can also opt for Tikviral.
2. Higher Reach
TikTok has over one billion active users. It is available in more than 150 countries. So the possibilities of your ad reaching will be roughly more than eight hundred million people. Therefore your TikTok videos will have a significant amount of reach and potential.
3. Target Your Potential Customers
Using TikTok ads, brands can find their potential customers. How? By targeting. Users on TikTok have the option to target their ads based on specific metrics and demographics.
Therefore reaching your potential customers is a piece of cake with TikTok ads. Also, the TikTok ads manager has options to choose your lookalike audiences who are similar to your target audiences. So the chances of increasing your brand awareness and reaching newer groups are higher.
4. Increase In Engagement Rate
The engagement rate on TikTok is a lot higher than on other platforms. Because there are billions of people actively using this platform. It is also said that TikTok users more frequently and consistently engage with their favorite brands on TikTok. Hence TikTok ads are a great way to find your target audience and engage with them.
5. Minimal Investment
Users on TikTok prefer content to be realistic and natural. So the investment you need to put in for making content is not necessary. Also, TikTok ads are always a trial-and-error method. Initially, you can start with a minimum amount and then increase your investment based on the success rate of your previous campaigns.
Finishing Line
Whatever goals and objectives your brand might have, TikTok ads are a great and wise choice. Incorporate TikTok into your marketing strategy and reap the benefits you require. Another great thing about TikTok ads is that they are never static, meaning you will have fun creating and exploring them. Also, follow the tips and tricks mentioned above to get started with TikTok ads and become a pro in it.
Which TikTok ad type do you use the most for your brand? Please let us know in the comments section below.