In this fast pacing world, social media has grown rapidly by leaps and bounds. It has crossed more than 4 billion active users all over the world, and in the future, it will grow tremendously. In fact, the presence of a significant amount of user base on social media has paved the way for businesses or brands to connect with their potential leads. Every social media platform offers a unique opportunity for brands and benefits in several ways. However, you have to know that one visualizing platform that stands out is Instagram.
Instagram was introduced in October 2010, and since its release, it has been improvising its features and attracting over 1.2 billion active monthly users. The platform has positioned itself as one of the most famous social media platforms. Without any debate, it offers a brand new way for businesses to connect with their potential customers. The main reason that Instagram is important for brands is the opportunity to create a wide range of content types. As Instagram is an addictive platform, it helps businesses to establish their brand’s presence, boost conversation and drive more leads. If you want to make fruitful connections, buy instagram video views to tighten your grip and leave your competition behind. With this strategy, you can outshine your competitor’s brand and connect with many new customers.
Instagram offers incredible features from posts, Stories, Reels, DM, Guides, and more. If you start to use the feature, it is sure that you can sky-high your brand’s reach. Moreover, you will also search for what’s the next new feature on Instagram.
If you still have doubts about why your brand should utilize Instagram rather than other social media platforms, reading the statistics might help you. Once you read the data, you will get a clear picture of what to do next.
- Instagram has surpassed over 1.0 billion active monthly users.
- Daily, over 95 million posts are shared by Instagram users on the platform.
- Around 90% of users on Instagram follow at least one business profile.
- 50% of users on Instagram are likely to purchase the products after exploring the ads on the platform.
- Each month there are over 130 million users on Instagram click on shoppable content.
- Over 500 million users use Instagram Stories.
These are a few statistics you need to know about how Instagram has influenced the world. However, with these statistics, you understand the superiority of Instagram in reaching out to a new audience and building a massive following.
Are you still wondering? Then, let’s dive into this article. Get ready to explore why brands should rely on Instagram.
#1 Get the Attention of Massive Mobile Phone Users
As of today, from the speaking call to sharing information to payment, everything has gone mobile. It is mainly with the invention of various social media and other applications. Some popular social media applications like Facebook, TikTok, LinkedIn, Twitter, and more are widely used by many people worldwide. According to the studies, 54.8 % of website traffic comes from smartphones. But wait! There is more that you need to know. As per the report of Tech Crunch, mobile users worldwide spend an average of over 4.2 hours a day. More studies are being conducted that reveal smartphones dominate the world and get the most people’s attention.
It is no wonder that as Instagram is a user-friendly application with interactive features, it is the second most famous social media platform, with over 84% engagement. More brands are sharing content often on Instagram and leveraging Inzfy to higher their engagement in the most effortless way.
#2 Visual Content Enhances Brands Visibility
There is no surprise that visuals speak a lot about your brand. And taking it to your advantage is an effective way to communicate your brand’s value to a wide range of audiences. This is why many brands and marketers always focus on sharing visuals in their marketing strategies. Being present on Instagram means taking your business to the next level. Well, share high-quality visuals every time and get more engagement. This way, you can uniquely present your brand and get the audience’s attention. However, it is suggested to use relevant hashtags to help users discover your brand and boost your visibility.
#3 Higher Your Brands Reach
The main fact that brands prefer Instagram is that there is a massive user base, and it tends to grow. Instagram achieves new heights with its new exciting feature announcement and update of its algorithm. Whereas tackling the algorithm has become more challenging for marketers and brands. But reliable strategies can work with the algorithm and increase the chance of ranking up the content. In addition, brands and businesses are taking advantage of Inzfy to go viral overnight. It spikes up the brand’s reach tremendously and ensures your marketing success.
#4 Succeed with Instagram Stories & Reels
Every brand’s main objective is to take its brand in front of potential customers. Of course, Yes! Instagram features such as Stories and Reels will offer you a new wholesome way to increase your brand’s visibility and reach. Whereas embracing these two features helps you to convey your brand’s story in the most delightful way. Therefore, you can steal your audience’s heart with the broad reach of your brand.
Instagram Stories is the first viewable feature on the platform, and many brands often utilize this feature to get the most audience attention. This way, they engage the customers and influence them to take action. If you fully want to take advantage of Instagram Stories, include hashtags, shoppable features, geolocation tagging, and run ads.
Another interesting TikTok-like feature is Reels. You must know that Instagram Reels offers an excellent chance for brands to interact with a massive audience. However, as a brand, explore the finest way to use Instagram Reels and win the competitive game.
Wrapping it up
Instagram didn’t stop anywhere! Of course, yes! Once you read this article, you will learn that Instagram opens up brand-new opportunities to engage potential customers and drive more sales. So play the game right to enjoy the real benefits that Instagram offers for businesses.
Give Instagram a try to stay at the top of your competitors!