Today, TikTok is not only known as a video-sharing entertainment platform. It has also become the most influential platform to market your services or business on a large scale. The 2023 reports declared that the total number of TikTok users reached 1.7 billion. Marketing your business with such a popular social media channel will help you create more brand awareness.
Join us in this comprehensive guide to know how big a marketing platform TikTok has become. At the same time, we will explore potential benefits businesses or entrepreneurs can avail of while maintaining their presence on TikTok. So, let’s begin our discussion here:
TikTok statistics for businesses
Before going to start discussing the guide and tips on how entrepreneurs can get benefits from TikTok, we will explore some statistics regarding TikTok. These statistics will help us know to what extent TikTok has become popular among business professionals or entrepreneurs:
- Around 50% of TikTok users make purchases after watching TikTok live videos
- Around 92% of users get inspired by TikTok videos to take action
- TikTok ads have the potential to reach 945.2 million users over 18 years of age.
- TikTok ads are viewed by 53.1% female. Businesses targeting female audiences can have a significant impact on TikTok.
- TikTok is popular among Gen Z, helping you reach maximum customers if your target audience is younger people.
- Previously in 2022, TikTok was declared as the top app for consumer spending, declaring that people love to spend money on TikTok.
- Around 65% of users revealed that they rely on reviews and recommendations from creators on TikTok
How does TikTok help entrepreneurs to connect with customers?
The above-given reasons are ample to know how big the marketing platform TikTok has become. Our further discussion will throw light on the benefits of how TikTok can help entrepreneurs start their businesses successfully. At the same time, you can also take professional advice and tips on running a successful marketing strategy on TikTok:
1. Brand awareness
TikTok helps businesses to get brand awareness. Keep in mind it has been proven that TikTok offers your brand recognition on a large scale. But, you must use it or strategize it accordingly to get maximum benefits. Remember that TikTok is a video-sharing platform, that attracts users’ attention through video content.
You must create compelling content to such an extent that will surely grab users’ attention and encourage them to visit you or shop for your products. Engaging or attracting maximum users will also help you increase TikTok followers, helping you get more reach or conversions for the next shopping campaign.
2. Reach target audience
On TikTok, you can find a vast variety of audiences. For example, people search for almost all aspects of life on TikTok. TikTok algorithms are smart enough – to promote your content to the relevant audiences. For example, if your post is getting engaged by people from a particular area or a particular interest, TikTok will start showing your content to that particular audience.
Another way to reach your target audience that is more quickly and fast is to go with the TikTok advertisement plans. Through TikTok ads, you can share your content with the preferred audience in the form of TikTok ads.
3. Advertisement options
TikTok offers users an option of TikTok advertisements. TikTok provides users with a large number of ad formats, including in-feed ads, TopView ads, brand effect ads, and many others. You can choose the best option that is perfectly aligned with your services or brands.
TikTok ads help you get your target audience more quickly and effectively. Generally, you are provided with three options for TikTok ads, including single ads, ad groups, or ad campaigns. Every type is unique based on its benefits and reach.
4. Quality content to showcase your business
Whether you are going to publish a TikTok video, slideshows, or stories, content is king in every post format. As TikTok is famous as a video-sharing platform, ensure that you create a compelling video ad that can attract more users to increase TikTok views.
Try to create an ad that is perfectly showcasing your brand or services. TikTok provides users with amazing tools and effects, helping them create compelling and unique content. Use all these tools to create and publish unique and attractive content.
5. A gateway to improvements
TikTok can also be used as a tool or gateway to bring improvements to your services. For example, you can ask users about your services or products. They will give their feedback or suggestions, helping you know audience preferences more clearly.
Once you get to know audience preferences and interests, you will work accordingly. Consequently, it will help you improve your services according to users’ interests.
6. Increase conversions
TikTok does not only help you reach wider audiences. It also helps you convert your users into your website traffic. TikTok business account allows you to put a clickable website link in the bio. When more audience will come to your profile, they will click on the website link to learn more about you. Another way to increase website traffic is to create a compelling story on TikTok and add a call to action button with your website link.
However, you will face a restriction here – users with less than 10,000 followers cannot add a clickable link to their stories. If you are struggling with followers, you can get the services of social media marketers to buy followers – which is also known as a marketing strategy. Marketers help you buy Instagram followers, TikTok followers, and other services. Choose the best package to get a good start. After this, you can focus on long-term strategies to increase your reach organically.
7. It makes you more competitive
Maintaining your presence on TikTok makes you more competitive. For example, you have a close eye on your competitors and other creators. It helps you keep in touch with the latest post-creation ideas or trends.
Remember that if you do not follow the latest trends, people may not love to watch your content, or they may look for some alternatives, becoming a reason to lose your potential customers.
Conclusion
Due to its increasing popularity among users, TikTok has become the largest platform for marketing. With billions of active users, it helps your brand reach a maximum audience. If you also want to get instant recognition, maintain your TikTok presence and start marketing your brand. We recommend you follow the above-given strategies, helping you reach more engagement to connect with customers.
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