When it comes to marketing your business, social media can be one of the most effective ways to reach potential customers. After all, who doesn’t use social media sites like Facebook, Instagram, and Twitter? However, as with any marketing strategy, there are some pitfalls you should be aware of before jumping in headfirst. If you’re not engaging with your followers or customers on a consistent basis, they might start to lose interest in your brand. But why is that? Let’s take a look at the top 5 reasons people aren’t following you and how you can improve your social media efforts to boost your visibility again.
You’re Not Using Social Media Strategically
Social media is a great way to interact with prospective customers on a daily basis. But it’s not a free-for-all. You need to use social media strategically if you want to see results. You’ll need to plan out social media activities and content in advance if you want to see improved engagement levels. First, you’ll need to buy followers and understand your audience. Who are your current customers and potential customers? What are their demographics? What products or services do they use on a daily basis? Knowing these details will help you understand what social media channels your potential customers are using and what content resonates with them most. Next, you’ll want to plan your social media strategy in advance. What are your goals for social media? What are you hoping to achieve? Once you’ve got your strategy in place, you can use social media to help drive those goals forward. For example, if your goal is to get free followers on Instagram, then you’re likely to use social media to drive traffic to your website. You can do this through sharing blog posts, creating e-commerce sales, and publicizing new products and services in advance.
Your Audience Isn’t Following You Back
First, you’ll want to make sure that you’re engaging with your followers on a social media channel. How often are you posting new content? Are you responding to comments and replies? Does this vary from channel to channel? If so, why? Are you ignoring some channels? If you aren’t engaging with all your followers on a consistent basis, you’ll leave some of them feeling “unwanted.” If this happens, they might stop following you altogether or, worse, unfollow you entirely. Why would someone unfollow you, though? Many social media channels, like Facebook, include the ability for your followers to unfollow you. If you notice that a lot of people are unfollowing you, it might be because you aren’t following people back.
Nobody knows who you are
There’s a difference between being a social media “noobie” and someone who is completely new to the social media scene. If you’ve been using social media channels for a while now, you should find it easier to jump back in and get your presence up and running again. This is one of the most common social media mistakes that business owners make. You’ll want to make sure you don’t forget about your current customers. What’s been the most important thing for them to learn from you so far? Have you been able to answer their questions? Are you helping your customers solve their problems? If not, you might want to re-evaluate your strategy and see if there’s anything you can do to help.
You’re not being transparent about your progress
Social media is a great way to keep your current customers informed about your business. But it’s also a great way to gain new customers. How will your prospective customers know about your social media efforts if they’ve never heard of you before? If you haven’t been transparent about your social media strategy up until this point, you might want to start doing so. You want to let your followers know what you’re doing and why, without hitting them over the head with it. If you’ve been posting content without letting your followers know, you might want to start being more transparent. Let your followers know that you’re sharing blog posts and images, and asking them to “comment, like, and share” to help build your following further.
People don’t trust management on Social Media
One of the most important social media tips to remember is that you need to keep your fans happy. You need to keep your existing customers engaged and excited about your brand. How do you do this? First, you need to remember that your customers are unique individuals with unique needs and problems. You can’t take your brand off social media and assume that you’ll remember everything about them. What’s been your biggest pain point so far? What do your customers want to see addressed? What do they want to know that they aren’t being answered? If you’ve been forgetting about your fans on social media, you might want to re-evaluate your strategy. What’s been your biggest takeaway from social media so far?
Your Profile Is Too Busy
The last reason people aren’t following you is the same reason they’re unfollowing you: you’re too busy. When social media channels are your full-time job, you’re going to be pressed for time. This means that you’re going to be spending less time on social media and more time focusing on your day job. Of course, this isn’t necessarily a bad thing. You might find that you’re able to post more consistently and create more engaging posts as a result of having less time to dedicate to social media. However, you need to make sure that you’re not losing the audience you’ve built on social media by switching to a full-time role. You need to make sure your social media strategy stays on track, without falling off course because you don’t have the time to create content and post to social media channels. To avoid this, make sure you’re keeping your day job busy while you keep your social media channels active. One of the best ways to do this is by scheduling posts for each social media channel and creating content for each post.
Bottom line
Social media is often touted as one of the most effective marketing channels. With this in mind, you’ll also want to ensure that you’re not making any social media mistakes. If you’ve been forgetting about your fans on social media, you might want to re-evaluate your strategy. You want to make sure your fans feel heard, heard, and heard again. You also need to make sure you’re using social media strategically and that your audience is engaging with you on a consistent basis.
