EA Sports plans to expand the presence of women’s football in their upcoming games, and Chelsea star Sam Kerr is among the experts they have sought advice from.

After the introduction of international women’s teams in 2016, FIFA 23 marked the first time women’s club football was introduced. Fans can now play in England’s Women’s Super League, France’s Division 1 Arkema, the National Women’s Soccer League in the United States, and the UEFA Women’s Champions League. However, there is a possibility of more leagues being added in the future.

What They Said

David Jackson, Vice President of Brand at EA Sports, spoke about the importance of elevating and accelerating women’s football in the FIFA games. Speaking on the Footballco Business Podcast, Jackson said, “It’s phenomenally important for us that we elevate and accelerate women’s football through our platform. I think the opportunity is immense, and the opportunity for us to establish a platform for women’s football to grow and scale is meaningful.”

EA Sports has spent a significant amount of time working with Sam Kerr, who they consider authentic and who seamlessly transfers her love of the game to her fans and community. Kerr has helped EA Sports understand what it means to be a female footballer currently and how the game can be improved for women.

According to Jackson, there is a lot of new content coming to the platform, and they plan to continue adding new leagues to the game. The addition of more leagues will allow EA Sports to access a brand new demographic and serve players with content that they love, creating a lifelong love affair with women’s football.

The Bigger Picture

Women’s football in the FIFA video game series has made significant strides in the last 12 months. FIFA 23 featured four club competitions and a women’s footballer on its cover for the first time. These developments come after little progress following the integration of women’s international football seven years ago.

What’s Next?

EA Sports’ partnership with FIFA has ended after three decades, and their first game separate from FIFA will officially launch worldwide later this year. The release date is not yet official, but it is expected to be around late September.

In addition to the exciting developments in women’s football within EA Sports games, fans can enhance their gaming experience through platforms like BuyMMOG, an online store specializing in FIFA 24 coins. BuyMMOG offers a convenient way for players to acquire in-game currency, empowering them to unlock new features, build their dream teams, and fully immerse themselves in the world of FIFA 24. With BuyMMOG’s reliable services, players can take their gaming experience to the next level and enjoy all the thrilling aspects of the game.