With the digital revolution, all businesses are eventually migrating online to expand their reach and customer base. As a business owner, you also might feel the need to take your brand online, like your competitors, if you haven’t already.

The first step in taking your business online is creating a comprehensive and user-friendly website. Now, you can either rely on a web design agency for the job or do it yourself.

Are you planning to design your brand’s website on your own? If yes, you must consider some key factors before undertaking the project. In this blog, we give you an overview of some of these factors that web design company experts say are essential for designing an attractive, user-friendly, and effective website that converts.

Some Essentials You Should Consider while Designing Your Website

Your company website is your brand’s unique identity online. In other words, people will refer back to it when they want to look you up on the Internet. And hence, website design experts in Brisbane say that designing a comprehensive website that users find appealing and reliable at the same time is the best way to establish your online presence.

If you are a novice at designing websites, here are six things that web design agencies day you must consider to create a professional and user-friendly website.

Site Purpose

The site purpose is akin to your company’s mission statement. It defines the primary reasons why you want to create a custom website. The site purpose for your business will vary depending on your industry, for instance, lifestyle, real estate, healthcare, etc.

Web design agencies worldwide state that establishing the site purpose before starting on the website design is important because all your decisions, from the site map and content placement to imagery and visual elements, will depend on it.

User Experience (UX) Design

UX design refers to the look and feel of the site— how users interact with it, move through it, and experience it overall. When creating a website, web design professionals in Sydney say that UX design should be at the top of your list of priorities. 

Some pro tips that web development experts say enhance the user experience include ensuring each page has plenty of white space between text and visuals. Other aspects involve using non-intimidating fonts, establishing a clear navigation route, and preventing clutter. These elements combine to create a positive user experience that helps convert passive website visitors to active users.

Turn Around Time (TAT)

The TAT is the time your website takes to load on a user’s screen. It usually depends on factors such as the device used, available memory space, operating environment, etc. However, with the evolution of the Internet, the average user has become too used to lightening fast speeds. And several recent studies show that it is consumer behaviour to skip the waiting time and go back if a website takes too long to respond.

Now, web designers in Brisbane say that the longer your website takes to load, the faster you lose potential business online because users don’t have the patience to stick around. And while determining the TAT is only partially in your hands, the best bet for your online business is to ensure that your website is responsive and takes minimal time to load.

Content Strategy

Another factor that web development professionals state you need to ensure is a good content strategy for your website. It is essential for success because it helps attract visitors who are interested in what your business does.

As per website design experts in Brisbane, one way to do so is to decide the type of content you wish to publish on your website and its placement within the site’s structure. You must also consider how often to post new content so that users are always up-to-date with new products or services. 

Target Audience

Before designing your custom website, you must understand that you cannot create a website that caters to “everyone“! Thus, before you start planning, you must work on defining the ideal audience.

Web design agencies say you can describe your target audience by defining your audience’s identifying traits. Some of these parameters could be their age, gender, the social media platforms they use, the average time spent online, spending habits, etc.

Search Engine Optimisation (SEO)

Including SEO in any web design project is essential if you want people to find your website using search engines like Google or Bing. Search engine algorithms consider factors like keyword usage in titles and body copy, and page loading speed when determining rankings in results pages. So, web design companies in Sydney recommend considering these elements when designing a website for maximum effectiveness.

Final Words

The main purpose of taking your business online is to take it to the next level by increasing your customer base. With the fast evolution of the Internet and the emergence of Digital Marketing practices, it is now easier to reach a wide customer base.

However, it all starts with designing a comprehensive, user-friendly and professional website that reflects your brand and speaks in place of you in front of your target audience. Thus, it is important to develop a website that resonates with your brand voice.

Nowadays, with the easy availability of web designing tools and plug-ins, web designing has become a very comprehensive procedure. However, site development and maintenance is a full-time job. Moreover, with the changing trends in web design and digital marketing, it is necessary to constantly update your website to stay on top of your competition. Hence, although you can undertake the process independently, we recommend hiring a professional web design agency.

If you wish to work with a professional, finding the right one to design your website is elemental in deciding your success online. Are you looking for such an experienced and competent professional? We recommend you check out Make My Website.

They are a professional Seo company in Melbourne with extensive experience helping Australian businesses take their brands online. When you hire their services, their experts will work with you to develop highly customised solutions that resonate with your brand’s identity. Read more