Find out how an American clothing brand Buck Mason reached a $100M net worth without any sharks. Learn their inspiring story of self-belief, rejection, and triumph.
Lots of Americans indeed like following fashion trends, but it can be tough to keep up with all the changes. There are so many trends that it’s easy to feel lost and unsure about what to wear.
Sasha Koehn and Erik Allen joined forces to co-found Buck Mason, an anti-fashion and anti-trend men’s clothing brand that focuses solely on essentials. Their goal is to help people who struggle with fashion or don’t have much time to pick from fancy options.
Having sheer confidence in their brand, they walked out of Shark Tank without closing a deal, and it worked out great for them.
In this article, we will briefly explain how Buck Mason became a multimillion-dollar clothing brand, what happened at Shark Tank, and how the company is performing after Shark Tank.
At the end of the article, we will share Buck Mason’s Net Worth and their annual revenue.
Buck Mason: Setting It Apart from Other Fashion Brands
Buck Mason is an American men’s clothing brand known for its simple, minimalistic fashion approach. They offer tees, jeans, and button-downs as take pride in producing all of their clothing in the United States.
Image Source: Jean Stories
The pair knew that good quality tees and jeans aren’t going anywhere and there will be a storm of men coming back to the essentials, and they had just the right product for them.
At first, they struggled a lot due to their higher prices, but when the customers used the shirts and were aware of the quality, most of them came back to buy more.
In 2014, Buck Mason’s t-shirts were featured in a Wall Street article and the magazine called them one of the best in the United States. After being featured, Buck Mason had an incredible boost in sales, jumping from $4,000 per month to a remarkable $100,000 in product sales within only 24 hours, the rest is history.
About the Founders
Sasha Koehn and Erik Allen, Midwest natives, teamed up in 2013 and co-founded Buck Mason. They started their journey in a small 350-square-foot garage, where their primary focus was on producing jeans and tees made locally, with a simple yet ambitious mission: to craft exceptional clothing.
Image Source: Buck Mason
Buck Mason’s Shark Tank Appearance, Explained
On Season 6 Episode 26 of Shark Tank, Sasha Koehn, and Erik Allen pitched Buck Mason seeking $200,000 for an 8% stake in their clothing brand.
During the episode, several sharks offered to invest in Buck Mason even though most of them were skeptical about the future of the company and the $2.5 million valuation by the founders.
Here’s the full breakdown of Buck Mason’s Shark Tank pitch:
| Name | Buck Mason |
| Founders | Sasha Koehn and Erik Allen |
| Season/Episode | Season 6 Episode 26 |
| Year | 2015 |
| Sought Investment | $200,000 |
| Stake Offered | 8% |
| Shark? | No Shark |
| Deal | None |
| Company Valuation (in 2019) | $2.5 Million |
| Net Worth (2023) | $100 Million |
Mark Cuban did love the fact that it’s all American, but didn’t want to get into the clothing business so he was out. Lori Greiner declined to invest saying that the business was too early for her to invest in.
Kevin O’Leary saw some potential but was concerned about the $2.5 million; he offered $200,000 for a 50% stake in Buck Mason.
Robert Herjavec complimented them on how they sold $300,000 in 8 months only investing $10,000. At first, he declined to invest saying he wasn’t sure how the marketing would work, but after that, he made an offer:
Robert Herjavec’s Offer: $200,000 (for 25%) + $100,000 line of credit – REJECTED
Buck Mason’s Remarkable Success Despite Not Striking a Deal on Shark Tank
After they left Shark Tank with no deal, their morals were high and they had only one goal: to succeed, and boy did they succeed.
Buck Mason became one of the fewest brands that sold over 1 million t-shirts after failing to receive any venture capital investment. Their story was featured in Forbes, The Wall Street Journal, Glossy, and many famous fashion magazines, which boosted their sales even more.
Buck Mason is now focused on brand loyalty and strength-based growth, resulting in a remarkable 150% year-over-year revenue increase, sustained since 2016.
In 2018 alone, the company did over $30 million in sales, followed by a $50 million annual revenue in 2019. Buck Mason’s annual revenue reportedly crossed $100 million in 2022, in 2023, the projected sales are supposed to cross the $200 million mark.
Buck Mason moved from their online business model to physical stores as the company now has many locations all across the United States. At the time of writing, Presently, Buck Mason operates 23 stores, including their newest addition in Chicago, which opened in March 2023.
Buck Mason’s Net Worth in 2023
Buck Mason has surpassed the $100 million net worth milestone, and although the sales for 2023 are still ongoing, the company’s remarkable trajectory continues.
The previous sales numbers and projected profit margins and future growth are taken into consideration while estimating the company valuation. As the co-founders reveal Buck Mason’s impressive 150% year-on-year growth and strong sales, the company is projected to double its current net worth by the end of 2024.
Also read: Kevin Samuels Left Net Worth of $4M – Read His Life Story and Death
Frequently Asked Questions – FAQs
How successful is Buck Mason?
Buck Mason is a highly successful company with consistent growth, surpassing $100M in brand value. They’ve achieved remarkable 150% year-on-year growth and strong sales.
What is Buck Mason’s sales revenue?
Buck Mason’s sales exceeded $30 million in 2018, and in 2019, the sales were more than $50 million. As of 2022, Buck Mason reportedly did over $100 million in sales.
Who owns Buck Mason clothing?
Buck Mason Clothing is owned by its co-founders Sasha Koehn and Erik Allen Ford. They created the brand, and continue to operate and lead the company.
Is Buck Mason privately owned?
Yes, Buck Mason is privately owned. Its ownership remains in the hands of its founders, Sasha Koehn, and Erik Allen Ford, giving them full control over the company’s operations and decisions.
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