Bala Bangles’ net worth skyrockets to $40M with $25M in annual sales in 2023. Explore their pandemic-era growth story, up almost 20x, and learn how they did it.

Using traditional weights that require being held in your hands can be cumbersome and limit mobility during stretching or yoga exercises. 

Certified yoga instructor Natalie Holloway and her husband Maximilian Kislevitz devised a solution by creating weights that can be attached to the arms, eliminating the need for hand-held weights.

People liked the simple design of the weights that Natalie created, so she decided to start a business because of this positive response. She then pitched her business on Shark Tank and made the sharks fight for the deal.

In this article, we will briefly explain how Bala Bangles grew its company by 20 times, what happened after Shark Tank, and how the company is performing in 2023. At the end of the article, we will reveal Bala Bangles Net Worth in 2023 and their exceptional sales numbers.

What is Bala Bangles?

Bala Bangles is a fitness company founded by Natalie Holloway and Maximilian Kislevitz, offering stylish wrist and ankle weights that double as functional weights for workouts.

Image Source: USA Today

By using Bala Bangles, people can now say goodbye to excuses for not exercising, as they no longer have to hold weights in their hands, maintaining healthy ankles and wrists. Additionally, Bala Bangles enhance mobility, which is beneficial for the long term.

About the Founders

In 2018, BALA Bagels was founded in Los Angeles by Natalie Holloway and her husband Maximilian Keslevits, initially retailing through Amazon and their website. Natalie’s product has been a source of inspiration for many women, empowering them to transform their ideas into reality.

Since she was featured on Shark Tank in 2020, Natalie and Bala Bangles have been featured in Forbes, The New York Times, and The Wall Street Journal, and were in Vogue’s list of “The 17 Items That Defined 2020.”

Bala Bangles’ Shark Tank Appearance, Explained

On Season 11 Episode 13 of Shark Tank, Natalie Holloway and her husband Maximilian Keslevits pitched Bala Bangles seeking a $400,000 investment in exchange for a 10% stake in their already successful company.

At first, the sharks were listening quietly but the moment they came to know about the attractive sales numbers, they started fighting with each other to get a chunk of Bala Bangles. Maria Sharapova, a retired tennis player, was a guest shark and she liked the product, so she offered them a deal. 

At first, Lori and Maria were supposed to partner up and make the deal, but in the end, Mark Cuban teamed up with Sharapova and bought a 30% stake for a whopping $900,000 investment in Bala Bangles.

Image Source: Sportsmanor

Here’s the full breakdown of Bala Bangles’s Shark Tank pitch:

“I will make you an offer, but I would like to bring in another Shark with me,” said Sharapova. As soon as she said that, all the sharks wanted to partner up; Mark Cuban won the place as he offered a more attractive offer than the others.

“We haven’t even discussed globally yet, and that’s where really she distinguishes herself from anybody else on the panel. And because we both believe in it, we’d like to offer you $900,000 for the 30%” stake,” said Mark Cuban as he closed the deal.

Bala Bangles Grows by 20x After Shark Tank

After the Shark Tank episode aired in 2020 and the deal went through with Mark Cuban and Maria Sharapova, Natalie Holloway along with her business has been featured in different entrepreneurs and female empowerment magazines, thanks to Bala Bangles’ recent post-pandemic success.

When Bala Bangles was pitched on Shark Tank in 2019, the annual sales were $2 million, and by the end of 2020, their sales reached $20 million per annum. 

Bala Bangles have also introduced new products including weighted rings, and workout mats to make your workouts comfortable and effective. In short, Bala Bangles pretty much owns the minimalistic workout and yoga equipment market.

Additionally, Natalie has been interviewed by a lot of famous podcasters and famous blogs including CorePower Yoga, The Cut, Forbes, Oprah Daily, Today, etc.

_{In April 2022, Bala Bangles opened its first-ever store in New York City. Before that, they were mainly selling their products via Amazon, their website, and retail.}

Bala Bangles Net Worth in 2023

Bala Bangles’ net worth has soared to a staggering $40 million in 2023 thanks to the promising sales numbers after Covid-19 and the intense marketing led by Mark Cuban and Maria Sharapova’s fitness and sports influence.

As reported by Forbes, the year 2020 was the most important for Bala Bangles as the company sold over $20 million worth of products. 

During the Covid-19 pandemic, many people wanted to stay fit and exercise at home. This increased the demand for home workout equipment, and Bala Bangles became popular because their products were a perfect choice for people’s fitness needs.

Frequently Asked Questions – FAQs

Who owns Bala Bangles?

70% of Bala Bangles is owned by the founders Natalie Holloway and her husband Maximilian Keslevits, while the remaining 30% was owned by Mark Cuban and Maria Sharapova on Shark Tank.

Is Bala Bangles profitable?

Indeed, Bala Bangles is highly profitable. Co-founder Natalie Holloway shared that their profit margin stands at an impressive 49%. With reported sales of $25 million in 2023, their gross profits alone are estimated to reach $12 million.

Who is the CEO of Bala Bands?

Bala Bangles’s CEO is Natalie Holloway, who co-founded the company in 2018 with her husband Maximilian Kislevitz.

Who invested in Bala Bangles on Shark Tank?

On Shark Tank, Bala Bangles secured a deal with two investors: Mark Cuban and Maria Sharapova. They invested $900,000 and bought 30% of the company.

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