It’s never been easy to get sales, even when there wasn’t as much competition as today. But things are even harder today, with more than half of salespeople saying it’s harder to sell today than five years ago. If you don’t do things right, you’ll hurt your chances of increasing your customer base.

If you want to get the most from your sales efforts, avoiding common mistakes for salespeople is vital. Below are five common errors sales teams make.

1. Failing to Follow Up

You’ll rarely get a yes on the first contact with a potential client. You haven’t done enough at that point to win someone’s trust, so they need more time to listen to your pitch and make a decision.

That won’t happen if you never follow up. Don’t let an initial no deter you from talking to someone again. Keep in touch with prospects to give them value to prove that your organization has products people can trust.

2. Having no Sales Funnel

It isn’t enough to keep reaching out to people and hoping for the best. Without a plan, you can’t optimize your sales pitch to better give people what they want.

A sales funnel helps you do this. It leads people down a sales pipeline designed to boost the chance of a sale. Build a primary sales pipeline and improve it over time as you determine what works.

3. Focusing on the Wrong People

Focusing your sales on the right prospects in sales is vital for making the most of your time. You may get a few sales by targeting as many people as possible. But you can increase your conversion rates by targeting the right people.

Learn who your audience is and focus on making sales to them. Doing this will help you tailor different sales strategies to your target audience to create a sales strategy that gets better results.

4. Having no Objectives

An increase in sales is fine for a goal, but it shouldn’t be your only one. You can reach many other targets, from your average order value to the number of prospects reached.

Setting sales objectives gives your sales team something to work towards. Think of the most ideal ones and put them in place.

5. Thinking You Know Everything

It’s tempting to get caught up in your own success when you succeed at sales. But it’s important to remember that things don’t always stay the same. There are always new things to learn that make you better.

Don’t hesitate to invest in training, as you can find on the Janek sales training page. You’ll learn new tactics that will help you adapt and keep making sales.

Don’t Make Common Mistakes for Salespeople

Getting leads is one of your most important priorities as a company, but doing this isn’t always easy. You need to do enough to convince people that you have great products, and if you don’t do things right as a salesperson, you make it even harder to make sales.

But you can improve your odds of success when you avoid common mistakes for salespeople. The above problems are easy to learn and avoid, so consider them when selling.

Did you find this guide useful and are interested in more tips for growing sales? Check out more advice on the rest of the website.