There are as many as 24 million eCommerce sites online. Does yours stand out? If not, you’re likely struggling to generate eCommerce sales.
With these B2C marketing strategies, you can generate brand awareness and attract new online customers. Set your online business for success. Start making money online today!
1. Create a Loyalty Program
Your existing customers can help you generate more eCommerce sales. Create a loyalty program to encourage customers to spread the word about your products. Reward them for the online customers they bring in with a discount code.
Encourage your customers to rave about your business by requesting reviews. About 95% of shoppers read reviews before making a purchase. Over 90% determine the quality of a business based on reviews (boosting your credibility).
Have customers share these reviews on your Google Business profile. Your search rankings will rise, leading to more online customers.
2. Share Helpful Website Content
Sharing website content can help new customers discover your online business. When paired with search engine optimization (SEO), content will help you rank higher on search engines. Higher search engine rankings will direct new online customers to your website.
Consider the questions your customers ask about your products or services. Gather keyword research to learn about their search habits.
Create personalized content to better connect with your target audience. Personalized website content can help you appeal to the reader’s needs. End each post with a strong call to action encouraging them to explore your shop.
Create different forms of website content, including blog posts, infographics, tutorials, and video content. Video content can help you boost customer engagement and your search engine rankings.
Once you start creating content, share it using email and social media marketing. Sharing content on these platforms will help you generate more website traffic. As you generate more traffic, you could increase eCommerce sales.
Once you start generating sales, use a PIM for e-commerce growth. This software can help you remain organized from one centralized platform.
3. Paid Advertising
Use platforms like Google Ads and Facebook Ads for pay-per-click (PPC) advertising. As the name suggests, you’ll pay each time someone clicks on an ad. Each click will direct consumers to your online shop.
Use display ads (which are sometimes more cost-effective) to generate brand awareness and website traffic. People can see photos or videos of your products before clicking on the ad.
Create remarketing ads to show people the products they viewed in the past. Remarketing ads can help you linger in a shopper’s mind.
4. Social Media Marketing
Social media marketing can help you generate brand awareness and website traffic. Share helpful, informative, engaging content. Use relevant hashtags to appear in front of your ideal online customers.
Consider working with influencers this year. Influencers already have an audience of loyal followers. You can leverage their existing brand trust to encourage new customers to trust your business.
B2C Marketing Strategies for Growth
Don’t miss this chance to generate eCommerce sales and boost your ROI. Instead, use these four B2C marketing strategies to experience growth online. With these tips, you can ensure your online business’ future success!
Searching for more helpful strategies? You’re on the right blog. Check out our latest business articles for more useful advice.
